FRANCHISEFOCUS INVESTMENT: FROM £13 5 ,000 Peerless care Home Instead: personal care, professional excellence H
ome Instead is the UK’s leading home care franchise, known for combining commercial
opportunity with decades of experience in delivering high-quality, companionship-based care to older people. With over 260 offices across the UK and a presence in many countries worldwide, the brand has redefined what quality home care looks like. Home Instead holds the highest
percentage of Outstanding CQC ratings among home care franchises and is consistently ranked the No.1 most recommended home care company in the UK, according to independent reviews from clients on
homecare.co.uk. As pioneers in the home care sector, their innovative approach and ongoing commitment to improving lives has set them apart. A blend of personal care, professional excellence, and robust support systems enables franchisees to lead thriving businesses that also transform lives.
“Pioneers in the home care sector”
Designed for scale, shaped by demand Whether via a new, established territory, or expansion into multiple locations, franchisees benefit from a flexible and scalable model. Revenue streams span a variety of services: from companionship care and personal care to more complex and specialist support, including dementia, Parkinson’s, healthcare at home, live-in services and palliative care.
Meet a growing need with real impact The UK is undergoing a major demographic shift. For the first time, there are more people aged over 60 than under 18, and by 2050, one in four people will be over 65. With people living longer and wanting to remain in their own homes for as long as possible, the demand for high-quality, personalised home care has never been greater.
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Home Instead is perfectly positioned to
meet this need, offering a proven business model built around relationship-led care that supports older people to live well at home. It’s a model that not only delivers strong commercial results but also offers franchisees the chance to make a genuine difference in their communities. This is a sector driven by purpose and
supported by strong market demand, as families across the UK seek trusted, reliable care for their loved ones. Home Instead’s approach, focused on dignity, independence and continuity of care, sets the standard for home care in a growing and resilient market. Franchisees benefit from a nationally
recognised brand, a robust support system and the backing of an experienced team that understands both care and franchising. With a limited number of new territories and a selection of established territories in prime areas, this is a standout opportunity for individuals looking to run a meaningful business with strong growth potential.
Unrivalled support from day one At Home Instead, franchisees are never alone – a team of over 70 experts offer guidance across operations, compliance,
marketing, recruitment, training, and much more. With a unique 4:1 support ratio and access to innovative tools, systems and resources, every franchisee is equipped to build with confidence. This comprehensive support, combined with a powerful peer network of successful and knowledgeable fellow franchise owners, helps create an environment where growth is not only achievable, but expected. With strong brand equity, rising
market demand, and a business model built for growth, Home Instead represents a rare combination of profitability and purpose. For those ready to lead, now is the time to step into a life- changing opportunity. Opportunities are available in the
North East, East of England, Northern Ireland and Wales, with a number of successful established franchise territories across the UK.
HOME INSTEAD Care
homeinstead.co.uk/franchise franchise@homeinstead.co.uk 01925 732460
Investment level: £100K-£250K
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