are chises


Home Instead L


eading a thriving group of four territories, soon to be five, Rob Moore and Zoe March have created a high-performing multi-unit operation


that demonstrates how franchising can deliver both purpose and profitability.


What prompted the decision to go into franchising and why Home Instead? We began our journey with Home Instead a decade ago, seeking a meaningful business model aligned with our values. Although neither of us came from a care background, we were inspired by the mission of delivering exceptional, relationship-led care to older people in our community. Since working together, we have developed a complementary partnership - with one of us focusing on finance and business development, and the other overseeing quality, compliance, and marketing.


“knowing that we are delivering exceptional care is the biggest win of all”


How is business so far? A decade on and by following Home Instead’s business model and utilising the ongoing support provided, we now rank as one of the most successful franchise offices in terms of multi-unit revenue across the Home Instead network.


What satisfaction do you get from running your own Home Instead franchise? We try to be generous with our time and experience, and this gives us a lot of job satisfaction. We actively participate in National Office events, share insights at franchise conferences, and support other owners via peer groups and one-to- one conversations. Building a solid team around us while


remaining close to the ethos of the business has been so rewarding. As parents, we are now in a place where we can enjoy a healthier work-life balance. We currently work four days in the office, one from home and our long-


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tiit chise oetors ob oore a oe arch reea the secrets o their sccess


term goal is to reduce to a four-day week once all of our territories are stabilised. What gives us the most satisfaction is knowing


that we are delivering exceptional, relationship-led care to older people in our community. This is the biggest win of all.


What are your plans for the future of the business? Future plans include finalising the acquisition of our next territory, investing further in leadership and expanding our services. We are open to further acquisitions if aligned with our strategy, but growth will be managed sensibly, always balancing business ambition with family life and team wellbeing.


homeinstead.co.uk/franchise


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