FRANCHISE ADVICE


How will I support my franchisees beyond training? Training is essential, but long-term franchise success ultimately depends on ongoing support, including marketing guidance, operational assistance, and a sounding board when challenges arise. Franchising is a partnership – your franchisees will succeed only if you stay invested in their journey.


Is my brand properly protected? Having spent a considerable amount of time building and refining your business name and logo, they are part of your identity. Until trademarked, they are not fully protected. A secure brand foundation lays the groundwork for a strong franchise. Trademarking may seem a boring exercise, but without it, you risk disputes, stress, and even having to rebrand later.


Am I prepared for the shift from operator to mentor? As a business owner, you are likely used to working at the coalface. You have


“ongte nchise success utitey deends on ongoing suo”


thrived at 'getting stuck in' to grow your business. Franchising is different, and the dynamic will change. Instead of serving customers directly, you will be serving franchisees. This means coaching, motivating, sometimes mediating and, in essence, guiding others to run the business well. This change in mindset can be surprisingly challenging.


What pace of growth is right for me? Some businesses dream of rapid national rollouts; others prefer steady, controlled expansion. Both approaches can work, but clarity is vital. Too fast and you risk overstretching support structures. Too slow and competitors may outpace you. Ask yourself what kind of growth aligns with your resources and values.


Do I understand the financial implications? Franchising isn't a quick win. There are costs to get started – things like


ASHTONS FRANCHISE CONSULTING Ashtons Franchise Consulting are an experienced team of franchise consultants helping businesses grow through franchising. ashtonsfranchise.com enquiry@ashtonsfranchise.com 0330 016 0028


manuals, legal agreements, marketing, and recruitment. The returns can be well worth it, but only if you go in with a clear plan and realistic expectations about the investment needed upfront.


These questions may not appear


in glossy brochures or quick guides to franchising, but they're the ones that matter most. Asking them early helps business owners build strong, sustainable franchise networks rather than stumbling into costly mistakes. That's where expert guidance comes in. At Ashtons Franchise Consulting, we've helped businesses across all kinds of sectors navigate these challenges. If these questions have got you thinking about franchising your business, have a chat with us. If you are attending The National Franchise Exhibition this October, come and find us on stand J130. We'd love to hear your story and explore how franchising might work for you. Most importantly, we can help you uncover the questions you haven't thought of yet. 


hi ot is Managing Consultant at Ashtons Franchise Consulting


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