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Get that visibility!


Marcus Fuller, Enterprise Business Development at Foodhub on how to unlock multi-channel growth


order volume rise while margins shrink under high commission fees. That’s exactly where Foodhub makes


a difference. Our model is built to keep more of every sale with the restaurant, not with the platform. So when you add Foodhub into your mix, you’re not just stacking on volume – you’re protecting your profit as well. Recent research also shows that half of all buyers now begin their search on a marketplace (Linnworks, 2025). And more than 50% of global businesses’ revenue already comes from third- party marketplace channels, with 60% planning to increase their use in the year ahead (Rithum, 2024). The writing’s on the wall: customers


aren’t going to change their behaviour. They’re browsing multiple apps, weighing up menus, delivery times, and deals. Restaurants that accept this reality and position themselves across more than one platform are the ones who’ll capture those incremental orders.


H


ow do you order food online? Perhaps one night you’re scrolling through Deliveroo,


another time you’re on Just Eat, maybe you’ve got Uber Eats on your phone as well. Most people don’t stay loyal to just one app. In fact, research shows around seven to eight out of ten consumers use more than one marketplace when shopping online (Compass Lexecon, 2020). If your restaurant is only visible on


one of those platforms, you’re invisible to the rest. That’s a lot of orders left on the table. That reality extends beyond the food industry, of course. In 2024, Shopify reported that merchants adding even one extra sales channel saw a 38% revenue lift on average, while those expanding to three channels achieved a staggering 190% increase (Shopify, 2024). Squarespace found a similar


“Data shows that multichannel sees go ste”


pattern: retailers on three or more channels generated 143% more revenue than those sticking to one or two (Squarespace, 2024). Closer to home, the food delivery


sector shows the same dynamic. Researchers have found that joining a delivery marketplace can raise overall restaurant sales and sometimes even boost dine-in traffic through added visibility. It follows that spreading across multiple platforms only amplifies the effect – putting your eggs in many baskets. Of course, more orders are only valuable


if they’re profitable. Many restaurant owners know the frustration of watching


The bottom line Being present on multiple marketplaces isn’t about spreading yourself thin. It’s about meeting customers where they already are. When advertising your business, you don’t put a single billboard up and hope everyone sees it – no, you put multiple billboards in the area to ensure you catch visibility of as much traffic as possible. The data shows that multichannel


sellers grow faster. And with Foodhub’s fairer fee structure, you don’t just chase sales – you build a healthier bottom line. By being everywhere your customers look, you give yourself the best chance to win. 


FOODHUB Online food ordering foodhubforbusiness.com


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