“Of course we’re using Right Move, it’s an expectation these
days, it makes sense to, but we wanted to integrate the way potential buyers look for property in the modern world. We will be marketing homes to the people most likely to buy them, in the places they most often hang out online, so Instagram, Facebook and LinkedIn. What we are doing is a bit diff erent and we want people to be impressed by us and the way we do business, and it’s going well so far.” Cobbles launched earlier this year after a careful planning stage
that saw the directors come together to work on the fi rst seed of an idea. David, Tom and Russell will focus on the estate agency side of the business, while Nick, who has experience in the industry but is a marketing expert, will take the lead in that area. Since taking on its fi rst property earlier this summer, Cobbles has
already built up a portfolio of properties across Northamptonshire, with several more in the pipeline and about to come to market. T e response on social media has been encouraging, cementing the decision to take a diff erent approach. Building relationships with clients is paramount and the team is
committed to always acting within the client’s best interests – to set a realistic asking price, carry out accompanied viewings and then negotiate on behalf of the vendor until the sale goes through. “We’re not going to be elitist but we’re also not going to go for
everything and anything,” said David. “We won’t be the cheapest but we also won’t be the most expensive, what we will be is transparent and honest, not telling our clients what they want to hear, sometimes telling them things they don’t want to hear, but we see no point in setting prices too high only to advise a reduction to get a sale after only a few weeks.
“Being true to ourselves and open and honest with clients is
where we want to be. No one will be trying to hit a weekly or monthly target, that isn’t serving the interests of the client. We’ll turn up, look smart, do the job and do everything we can to get them the best possible price for their home. “I’m excited to be working with exceptional people and provide
a culture that allows them to do the best work of their lives. I have been out of estate agency for a little while and even though I loved it back in the day, I never thought I would go back. But there’s a legacy there, and we all have so much more to off er and I think we can do what we’re good at but do a better version of that, with better people and a better approach.”
Find out more about Cobbles Estate Agency on 01604 800888 oremail
david@cobblesea.co.uk
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