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How does this relate to the print industry? When considering a print infrastructure for your business, there’s a little more to it. Acquisition, implementation, training, operation, consumables, maintenance and repair, upgrades, and end of life management, are all part of the overall cost. While buying a new car might sound more exciting than purchasing


a print infrastructure, the same principles of the TCO apply. Take a look at the formula again. TCO = F + V: this time, fi xed costs


are just the upfront costs of the print devices (available on a lease or as a lump sum payment). T is might also include implementation and training, but not necessarily. T e variable costs might include paper, toner, servicing, maintaining consumable parts, power consumption, end of life management etc. To make informed business decisions, it’s vital to consider how


the variable costs will impact the TCO of a print infrastructure in the long run. Consider this approach: you think you’ve got a great price on a


new fl eet of print devices for your business, and you’ve decided to handle the training, maintenance, paper and toner supply, repairs and servicing, usage, and end of life management in-house to keep the cost down. However, all these elements can take up a huge amount of time,


resources and budget, not to mention the indirect cost to your business if you run into unexpected issues. Calling out an engineer, for example, can incur a hefty charge and signifi cant disruption to your business, and may result in you forking out for an eye- wateringly expensive replacement part. In some cases, parts and consumables, like toner, can end up outweighing the purchase price of your device altogether. T ere is also the consideration that the device may be out of action for some period, meaning your business is not being productive.


The alternative: a managed print service A PrintSense managed print service (MPS) is ideal for keeping varia- ble and unexpected costs down because they are accounted for from the outset – your purchase/lease price will include a fully managed service to run in tandem with and support it. By working with PrintSense, that is contracted to proactively


maintain and manage your printing, it’s in our best interests to off er high-quality machines with a long lifespan and a low operating cost. Implementation, training and end of life management will all be


included as standard, and consumables will be set under a fi xed cost- per-copy price. Although your usage may fl uctuate, it will be monitored to ensure you’re using your consumables eff ectively and getting the most out of your machine with minimum waste and therefore, lower operational costs. Much like the car scenario, maintenance and servicing is essential


for increasing the lifespan of a device and ensuring optimum performance. When you opt for a PrintSense managed print service, we will proactively deploy trained engineers as necessary and any callouts, repairs and replacement parts won’t cost you an extra penny.


The bottom line T e cheapest price doesn’t mean the best value for money overall, so the day-to-day, variable expenses shouldn’t be overlooked. Cost predictability removes the guesswork from all the eventualities we may run into – both the expected and the unexpected – which is why a PrintSense managed service may be the best way to ensure the longevity of your investment. It may be hard to put a price on peace of mind, but the total cost of ownership is a good place to start.


Find out more about PrintSense on 01536 422922 or visit www.printsense.co.uk


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