Xtra Express Logistics
A year down the road for logistics specialists
Last year, Crisis Logistics of Hannington acquired Action Express Northampton, a parcel and pallet company on Brackmills Industrial Estate. T is move was followed in September
by a major rebrand and name change to Xtra Express Logistics. Syed Ziaullah, who established
Action Express Northampton in 1982, now sits on the board of directors at Xtra Express Logistics alongside chair- man of Crisis Logistics, Charles Grant- Salmon, managing director Edward Grant-Salmon and operations director Roman Stajila. At the time of the rebrand, Edward
Grant-Salmon said: “Crisis started life in 1998 as a same-day delivery service that you called in a crisis. As the business evolved and grew, we were aware that the name – although a well-established and respected brand – didn’t quite fi t who we were and what we off ered as a business anymore.
“Our new name demonstrates that we can provide extra services to both
Crisis Logistics and Action Express Northampton customers whilst retaining the combined 60 years of knowledge and experience. We have also been told for years by our customers that the reason they keep coming back to us is because we go that extra mile for them, so the name just works and fi ts us so much better as a business.” Now, a year on from the acquisition and nine months since the rebrand, the
company is celebrating its success with the release of strong year-end fi nancials which include a £30m turnover and 25% increase in sales for the Brackmills site. Edward said: “T e acquisition of Action Express Logistics is one of the
most positive business decisions we have made in years. We’re extremely happy with the way things are going, and to have achieved the fi gures we have, despite the costs of the acquisition and rebrand and the unsettled economy, is phenomenal. We’ve also had some amazing feedback on the new branding.” In the last 12 months, Xtra Express Logistics has also increased its sales
team from one person to four, secured new contracts worth £2.5m and grown its fl eet of vehicles. T e company also made the Northamptonshire Limited 2023 list, appearing as number 79 in the list of Northamptonshire’s Top 100 Companies, compiled by Grant T ornton. Looking ahead to the future, Edward said: “We pride ourselves on being the
very best in class when it comes to customer service and I am proud to say that has not changed. Both businesses have come together to off er our customers a wider range of services. We can now off er everything from small vans to artic- ulated lorries which travel across the UK and internationally. We off er chilled contract logistics and medical deliveries, as well as parcels and pallets through our partnerships with APC and Pallet-Track – a true one-stop shop. “Now we want to make a real push on sales with our new sales team and
are in the process of updating the curtains on our lorries, switching them over to the new branding. We look forward to seeing them travelling up and down the UK promoting the Xtra Express Logistics brand further.”
To fi nd out more about Xtra Express Logistics, visit
xtraexpress.co.uk
ALL THINGS BUSINESS | 12
LOGISTICS & WAREHOUSING
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