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With a growing choice in content and platforms, audiences are fi rmly in the driving seat – meaning that content producers and advertising agencies have to respond and adapt more quickly than ever

What are the biggest challenges facing the media and entertainment industry?

The media and entertainment industry has always been home to challenges, but challenges are, in essence, the very reason this industry is driven by groundbreaking innovations. Here are some of the pressing challenges currently driving the best out of all key players: Reach: Audiences are moving beyond pay-TV to a plethora of subscription- based and ad-supported platforms. This has left everyone from digital-fi rst media companies to traditional broadcasters scrambling for reach. Tech refresh: Broadcasters are under

pressure to embrace cloud technology to diversify their content distribution and achieve greater effi ciency and lower operational costs.

Revenues: Advertisers are slowly diversifying their spend across broadcast networks and the booming ad-supported streaming platforms, accelerating the

Baskar Subramanian Amagi, CEO & co-founder

competition for ad revenues. Data & insights: As audiences and advertisers diversify their presence, content owners are scrambling to access the right data on audience behaviour so they can strengthen their business strategies accordingly.

How is your company helping its customers to address the challenges faced by the media and entertainment industry? Amagi’s unifi ed cloud workfl ows for broadcast and streaming TV enable broadcasters and media companies to easily create, distribute and monetise channels across any platform around the world. With our solid integrations across 50+ FAST platforms and 100+ D2C and AVoD platforms, we provide reach across 250+ million global households. Our ad tech solutions open up plenty of opportunities to monetise content with targeted ads, while our analytics solution provides deep insights into content and ad performance.

What do you think are the main drivers in your market sector? We are clearly seeing two key drivers: audience consumption patterns and CTV. With greater choice in content and platforms than ever before, audiences

are in the driving seat, pushing broadcasters, content producers and advertisers to adapt their strategies to suit consumer expectations. Likewise, the fast-growing connected TV market is redefi ning TV. It’s giving increased thrust for streaming, providing content owners with greater access to data on audience behaviour and further accelerating competition in the industry.

What are your priorities for the next 12 months? In 2022, we are focused on three key things: simplifying the process of channel creation and distribution for customers through a self-service, SaaS model; helping content partners maximise ad revenues from FAST channels using new, non-intrusive ad formats, and powering more live news and sports channels leveraging our upgraded product, Amagi Live.



The Pocket Wireless from Deity Microphones is a low-cost compact wireless microphone kit that can be used with cameras and smartphones.

Most similar systems use 4mW Bluetooth 5.0 chips, but Deity uses a proprietary 25mW

wireless protocol to ensure it offers reliable signal strength even when talent blocks the transmitter’s line of sight to the receiver. Where the transmitter is behind a user’s body, the range reduces to about one-third of its 65m maximum. Latency is 19ms. The receiver can be plugged into a USB port on a laptop or phone and operate like a USB microphone with the transmitter’s built-in mic or the included lavalier microphone.

The Pocket Wireless can be charged via USB-C in 75 minutes providing power for more than fi ve hours.

The basic Pocket Wireless system includes the transmitter, receiver, USB-C and TRRS cables, lavalier microphone with locking 3.5mm mic input, fur windshield and carrying case. The Pocket Wireless Mobile Kit adds a table-top tripod that can fold to become a handle for vlogging, plus a phone clamp.


The Pocket Wireless transmitter and receiver have one-button pairing



including 1.9GHz, 2.4GHz and 5GHz, as well as third-party Dante devices.

Designed for quick BY DAVID DAVIES

Clear-Com’s IP base station, FreeSpeak Edge Base Station, is designed to support the full range of FreeSpeak digital wireless intercom solutions,

deployment, users can be up and running with a transceiver and two belt packs in less than fi ve minutes. Other features include a default system set-up right out of the box, the ability to add transceivers on the fl y

from the front panel, and to add belt packs via USB. Also new is the Station-IC

Virtual Desktop Client, which follows in the footsteps of the Agent-IC mobile app and

brings the same intuitive UI to any Windows or MacOS user desktop.

Connecting to Eclipse HX IP-capable matrices or LQ Series IP Interfaces, Station-IC

can extend communications access to any remote location, quickly and easily, and is claimed to be suited to scenarios where key contributors of a production are required to remote-in to the main broadcast facility.

The Base Station supports the full range of FreeSpeak digital wireless intercoms

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