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STRONGERTOGETHER


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VIRTUAL


PRODUCTION IS HERE TO STAY


Miguel Churruca, marketing & communications director, Brainstorm


Live events increasingly resemble broadcast shows, while the move towards IP has meant a further democratisation of virtual production. The Covid-19 pandemic has consolidated the virtual technology revolution. Virtual and remote solutions are here to stay, and taking advantage of these will only help in satisfying an ever-growing demand for content.


One of the constant themes of the past few years has been a steady increase in the complexity of live events. The introduction of new technologies and increasing expectations on behalf of exhibition organisers and audiences have meant that the roster of equipment of the highest profi le exhibition and corporate events now rivals that of a broadcast studio. With an increasing use of cameras, video feeds, mixers, lights and, latterly, graphics and augmented reality, live events now almost resemble broadcast shows. Both are built around the concept of the playlist and discrete, triggered events that need to take place on demand in a carefully choreographed sequence, often requiring the exact timing of separate parts of the workfl ow. This is one of the reasons why the live events


industry is looking to the broadcast sector both for equipment and to build workfl ows. Broadcast has a decades-long heritage of ensuring that its equipment works in a bulletproof manner, and in recent years this type of gear has become more accessible too.


“The roster of equipment of the highest profi le exhibition and corporate events now rivals that of a broadcast studio”


The move towards IP production across the industry has meant a further democratisation of virtual production. There is no longer a requirement for proprietary, specialist – and often expensive – equipment, and it is possible to build high- quality video workfl ows without using a single SDI component. That has led to the possibility of repurposing the same equipment across the exhibition sector. Affordable packages such as Edison Pro from Brainstorm have redefi ned ease of use and represent a new category of graphics tools that offer high-end


quality. In fact, it is even fully compatible with Unreal Engine, allowing Unreal’s photorealistic scenes to be used as 3D backgrounds for a presentation. The result is that data-driven graphics, virtual technology and AR options are all now available in cost-effective packages that do not imply any loss of image quality and do not require specialist skill sets to operate. Edison Pro allows a larger sector of users – including corporate, live events, education, houses of worship and online content providers – to turn a simple presentation into a complete interactive show through an affordable platform that does not require expensive hardware or a studio setup. Template-based for ultimate ease-of-use, Edison


Pro allows users to enhance their speech and storytelling with real-time 3D graphics and other visual aids, as well as include themselves in the presentation. It enhances presentations occurring on site to an audience via large screens, and increases their impact when streamed or broadcast, allowing event organisers to produce more visually arresting events that help boost attendance in a competitive market. All the user needs as a starting point is a Powerpoint fi le or a PDF. www.brainstorm3d.com


ATC AUDIO PROCESSING ADDED TO INTRAPLEX IP LINK GatesAir


PUBLISH ATC Labs’ Perceptual BY DAVID FOX


GatesAir has introduced embedded software that it believes will save Intraplex IP Link customers “thousands of dollars” in auxiliary equipment. It has added professional ten- band audio processing software from ATC Labs, a specialist in audio compression and processing technologies, to two recently announced GatesAir Intraplex single and multichannel transport systems.


SoundMax audio technology is now part of the Intraplex IP Link 100c hardware codec and the scalable Intraplex Ascent cloud transport platform. Introduced late last year, the Intraplex IP Link 100c codec provides an integrated single-channel system for remote contribution, Icecast streaming and standard STL IP connections. Intraplex Ascent’s scalable platform accelerates migration to software-based cloud transport that can scale audio processing requirements for multiple channels. Dr Deepen Sinha, CEO, ATC


Labs, said: “Higher- resolution audio processing brings far better control to broadcasters as the technology affects only the specifi c and targeted audio characteristics. “In Perceptual SoundMax, high-resolution audio processing technology is combined with psychoacoustic principles and wide-band perceptual models, which ensures the greatest possible accuracy in tuning the sound quality for each application. This leads to great sounding audio


ATC Labs’ Perceptual SoundMax is now part of GatesAir’s Intraplex


with consistent loudness that is pleasing to the ear, minimises listener fatigue and never sounds over-processed.” “This processing also


inherently reduces the perception of artefacts introduced due to digital compression codecs, which


are integral to audio transport solutions,” continued Dr Sinha. “Combined with GatesAir’s innovative Intraplex products, we can together provide sophisticated audio transport solutions that also enhance audio quality for FM and digital radio broadcasters.”


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