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10 STRONGER TOGETHER: MEET IBC’S PARTNERS


IBC has always been proud of being run by the industry, for the industry. It is the involvement of all sides of the business, from all corners of the world, that gives IBC its authority and its influence as the one global venue to share experiences, see the latest technology and network together.


To guarantee that grounding in the industry, IBC is owned by six trade and professional bodies. Their input sets IBC’s agenda and focuses its efforts on the real needs of this rapidly changing world. Each body brings a different set of knowledge and influence, and each has a representative who sits on IBC’s board, under the chairmanship of Tim Richards


IABM is the international trade association for the broadcast and media industry. As the supply side’s authoritative voice, it is active in keeping its members informed through its own communications opportunities and through its widely regarded market intelligence and research. Peter White, its CEO, represents IABM’s interests on the IBC board. By providing the vendor’s viewpoint, he ensures that the goals of IBC and IABM in navigating the seismic changes in the industry are navigated successfully.


IEEE BTS is the Broadcast Technology Society within the Institute of Electrical and Electronic Engineers. It draws on more than a century of knowledge, starting at the Institute of Radio Engineers in 1912. Today its 2000 members worldwide benefit from technical journals and meetings, sharing IBC’s aim of disseminating the latest in technological thinking. Bill Hayes, a past president of IEEE BTS,


represents the society on the IBC board. He is based in the US, where he is currently involved in studios and terrestrial broadcasting projects in Iowa.


IET – the Institution of Engineering and Technology – can trace its history back to 1871 as the Society of Telegraph Engineers. Indeed, some argue that the Society of Engineers, established in 1854, can be considered the oldest part of the IET, being one of more than 40 organisations which are now part of the group. Today its aims are to inspire, inform and influence the global engineering community to engineer a better world, sharing knowledge to make better sense of the world in order to solve the challenges that matter. It is represented on the IBC board by Giles Grant, director of knowledge services and solutions.


RTS, the Royal Television Society, is perhaps most commonly associated with the creative and business aspects of television, although it also has thriving technical sections. It is very active within the industry, presenting everything from glamorous awards ceremonies to student bursaries to help those at the beginning of their career. Representing RTS on the IBC board is Theresa Wise, the society’s CEO. Her viewpoint is invaluable for its in-depth knowledge of the issues affecting production companies and broadcasters on a business and strategic level.


SCTE was founded in 1945 as the Society for Cable Telecommunications Engineers, but to reflect the greatly changed industry it is now the Society for Broadband Professionals, aiming to raise the standard of broadband engineers in the telecommunications industry. As well as publications, education and training, it is also the body for broadband accreditation and certification. Dr Roger Blakeway, CEO of SCTE, is a long-standing supporter of IBC, and a leading figure in the cable industry for 40 years. With new content distribution platforms very much driving the media industry today, Blakeway’s insights provide much value to the IBC board.


IABM TO EXAMINE EVOLVING MEDIA ECONOMICS DURING BAM LIVE EVENT BY GEORGE JARRETT


The IABM has always prided itself on kicking off IBC with stunning research findings that highlight all the key trends and concerns people will discuss on the show floor. This year, the IABM has provided this insight via its online BaM Live event, delivered on 2 December and now available on demand.


CEO Peter White explained: “We have the trump card of world-class business intelligence, and this has shaped the content programme under six headlines, which together are the strategic issues at the heart of our industry’s future.” BaM Live’s six tracks, all designed to complement IBC’s own events, cover Cloud Economic Models in Media, Digital Economics, Hybrid Futures: Blending Physical and Digital Models, Outsourcing and Insourcing Decisions, Managing Complex Media and Tech Ecosystems, and Future Media Business Models. While the IABM supported IBC’s decision to cancel the Amsterdam event, White stressed the importance of in- person events.


SMPTE is perhaps known as the most important standards-setting body in the media industry, but it is also dedicated to the sharing of knowledge among its members. It claims that the brightest minds in the industry have found their community in SMPTE, the home of creative technology. The membership is global, giving it the ability to draw upon vast amounts of experience in its standards-defining committees. At a time of rapid change in the media world, SMPTE


provides a solid foundation on which to build. The society is currently represented on the IBC board by Barbara Lange, the outgoing executive director and an outstanding advocate for IBC and its aims.


have otherwise missed during their time on the show floor.” The six tracks, combining the expertise of media companies, analysts and technical suppliers, are a mix of case studies, panels and presentations. They are available on-demand at https://theiabm.org/bam-live.


“IBC exists for the industry only. Unlike other events, it is


entirely owned by the industry and, thanks to its success over the years, has contributed a great deal through this structure to keeping the broadcast and media sector vibrant and moving forward; there is no substitute for the good work it enables or the sense of community it engenders. IBC is truly by the industry, for the industry,” he said. “Lessons are still being learned about the positive role digital can play in companies’ communications and sales strategies, but [membership] opinion is unanimous that digital will not replace the face-to-face experience of exhibitions. However, it can and will play an important role in future events,” he added. The IABM had previously spoken about how this IBC would have triggered a new future of hybrid events. “The obvious benefits of hybrid/in-person platforms come with the bringing in of remote audiences, which increases the value of the show beyond the in-person audience,” said White.


“The experience of in-person attendees will also be enhanced by digital inputs giving them insights they might


IABM BaM Live highlights


• ‘Challenges and opportunities of data-driven workflows in media’: This session discusses how video service providers can ensure they are maximising the value of their data and putting the right strategies in place across the entire business to improve the customer experience. • As part of the Hybrid Futures track, Gordon Castle, SVP special projects, global technology and operations at Discovery, discusses the challenges of a hybrid tech strategy.


• The ‘Need for Balance – how to match your TV channel business model with the playout technologies’ session will examine how both national and international TV broadcasters face the challenges of how to find the balance between fast-changing external market forces, the business model chosen, and the technologies implemented to gain market success.


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