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WORKFLOW TOURS: CONTENT SUPPLY CHAIN AND CREATIVE PRODUCTION


BY SHERYL HICKEY


Visitors to IBC Digital can join two of IBC’s latest Workfl ow Tours, one on the subject of content supply chains and effi ciently preparing, managing and storing media, and another on the cutting-edge technology that is enabling every aspect of the creative production process. IBC has designed four Workfl ow Tours through partnerships with market-leading companies. Their aim is to provide a forum for discussion and provide an overview of the latest innovations, advancements and buyer behaviour throughout the industry. During the Content Supply Chain Tour, which is available to view on IBC Digital, viewers will hear from leading names in the industry including Dalet, OpenDrives and Nielsen Gracenote. The tour explores the emerging tools and techniques for creating an effi cient multiplatform content supply chain. Specifi c technology, storage and workfl ows, both in the cloud, on-premise and with service providers, will all be discussed. During this tour Sharif Khan, presales solution architect at Dalet, discusses how content needs to be produced and distributed with the infl uence of industry changes. He explains the need for intelligent content supply chains that support remote production workfl ows and bring quick and easy access to content, while cost-effectively integrating with a wider technology ecosystem. Sean Lee, chief strategy and operations offi cer of LA-based OpenDrives, shares his insight into delivering the highest performing software-led solutions to match individual performance needs, on-premise, remote and in the cloud.


In addition, Nielsen Gracenote’s managing director Simon Miller offers his experience of facilitating leading video distribution platforms in EMEA, LATAM and APAC, overcoming content search, discovery and personalisation challenges in order to deliver highly engaging entertainment experiences.


View the Content Supply Chain Workfl ow Tour HERE


Victor Kortekaas of Roe Visual talks to Jo Wheeler about Ghostframe


CREATIVE PRODUCTION The Creative Production Workfl ow Tour will feature insight from companies including Dell EMC, Dell Precision Workstations, Elements and Roe Visual/Ghostframe. The tour explores live production and content acquisition, production and post-production, storage and cloud, the latest AI-enabled tools and virtual studio technology.


As part of this, Dell’s business development manager Alex Timbs and Animal Logic’s head of production technology Aidan Sarsfi eld discuss the impact of remote work on creativity and how Animal Logic uses Universal Scene Description (USD) and automation to empower its creatives internationally. Matt Allard, Dell’s director of strategic alliances, reviews


workfl ow trends in creative production and post production and how they’re impacting technology requirements. Filip Milovanovic, media engineer at Elements,


introduces an all-new fi le system to the media and entertainment industry, designed to power supercomputers. It will enable the building of highly effi cient cloud and on-premise storage environments that benefi t from high-performance Ethernet workfl ows with on-demand cloud possibilities. Representatives from Roe Ghostframe’s four partners, AGS, Megapixel VR, TrackMen and Roe Visual, introduce the key features of Ghostframe technology – which combines the strengths and possibilities of LED and camera technology – and explain how it can be used for broadcast or fi lm production.


View the Creative Production Workfl ow Tour HERE


Along with tours on Content Supply Chain and Creative Production, other Workfl ow Tours hosted by IBC cover Live and Remote Production and Content Distribution. All four tours, which have been produced by Caretta Research, are exclusively available on-demand on IBC Digital.


Dalet’s Sharif Khan with Workfl ow Tours host Jo Wheeler


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Alex Timbs of Dell and Aidan Sarsfi eld of Animal Logic discuss the impact of remote work on creativity


Visit IBC Digital to watch the Workfl ow Tours


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