THE JOURNAL
SARAH PEAKE
Studio Peake’s Sarah Peake worked for Alidad and Todhunter Earle before founding her own business at the beginning of 2019. Now, it has grown to a team of five working from a studio in Parsons Green.
How did you get started? While still at my previous job, I was approached by a friend of a friend to help her with her Georgian cottage in Vauxhall. I went part-time to work on the project and after a little while (and a few more clients), never looked back. This gradual shift made the process of setting up on my own much easier.
What have you become known for? We aim to create bold, eloquent, timeless interiors. We overlay a modern aesthetic on to traditional design, with playful contrasts of pattern and colour at the heart of all we do.
What projects are you working on at the moment? An Arts and Crafts country house, a townhouse in Chelsea and a beautiful Grade-II listed country house that, interestingly, was originally a dairy.
What do you obsess over in your work? Attention to detail makes the difference between a good and a great design. Two areas of focus for me are always the proportions in interior architecture and the detailing on joinery – at the drawing package stage I work very closely with architects and joinery companies to get the detail just right.
What’s your latest discovery at the Design Centre? I love the new Schumacher showroom. I have always been a fan of its fabrics and it’s great to have them displayed so beautifully.
STONE HOLLOND
Launched in 2020, Stone Hollond evolved from the highly established Caroline Paterson Interiors, and is the brainchild of co-directors Josh Stone and Phoebe Hollond,
who began her career at Beata Heuman.
What have you become known for? A refreshing young studio that clients come to for a layered and balanced home, with use of interesting materials and a nod to historic references that create timeless spaces.
What’s the thread that runs through every scheme, regardless of the aesthetic? The search for the extraordinary. Clients want something different, something special – so whether we are designing a house in London, the country or abroad, our real ambition is that the end result feels like it is fundamentally their own.
What projects have you got coming up? A Victorian terraced house in Queen’s Park, a holiday home on the beach and a vineyard in the Chilterns.
What’s your latest discovery at the Design Centre? We recently went to Sacco and found the most amazing rug that was striped almost in weaved plaits, in all the colours we love. It felt truly unique and something completely new that we hadn’t seen before.
KATHARINE PARAVICINI
Wiltshire-based Katharine Paravicini set up her business in 2014 after working at House & Garden and then Sibyl Colefax & John Fowler; following a career
break to have children, she slowly started taking on her own projects.
What have you become known for? I hope that people see a freshness in the rooms I design, an attention to detail, and often something a little bit unexpected.
What’s the thread that runs through every scheme, regardless of the aesthetic? It is important that every house or room I design reflects the personalities of the people who live there, and above all always be comfortable and practical to live in, as well as looking great. Aside from this, I think a strong use of colour and pattern runs through all my work.
Did you have a big break? I had the most wonderful training in the fundamentals of classic interior design at Sibyl Colefax & John Fowler. I still often refer back to things I learnt there, often without even realising it.
Is there any business advice you wish you’d known when you started out? Not to stress over the small things! When I first began, the fundamentals such as building a website or finding an accountant used to stress me out, because those were areas I didn’t know much about; I now realise all those things do just eventually fall into place.
What’s your latest discovery at the Design Centre? I loved the new range of wallpapers Jean Monro launched at the end of last year. Samuel & Sons is a regular for trims, and I love all the carpets and rugs by Tim Page and Jennifer Manners.
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