THE JOURNAL
EMMA AINSCOUGH
After working at Studio Ashby, Emma Ainscough set up her business – mid-lockdown – in May 2020. Smaller projects turned into larger ones, and now she’s working on two homes in London as well as a house in East Sussex.
What have you become known for? I think people are beginning to recognise my colourful approach
to design, creating spaces that are not too serious and have a fun, creative appeal to them.
Is there any business advice you wish you’d known when you started out? I’m still very much learning! I take business advice wherever I can get it, but I think one mustn’t be afraid of trying something new (career path wise, or design wise) as if you love something, you can’t really go wrong.
What projects have you got coming up? I am just starting on a really exciting hospitality project in Shropshire.
What do you obsess over in your work? I guess I’m a maximalist, but I don’t like clutter – so I’m always looking for everything to have its place within a space, to avoid mess and chaos! It’s those little details that make a beautiful home that bit more functional.
What’s your latest discovery at the Design Centre, Chelsea Harbour? I love nearly everything at Collier Webb, in particular the lighting collection: I could spend all day gawping at their timeless designs and exceptional craftsmanship.
MINNIE KEMP
The daughter of Firmdale Hotels’ co-founder Kit Kemp, Minnie Kemp works at the Kit Kemp Design Studio as an interior designer, creating schemes for both hospitality and residential projects.
What projects are you working on at the moment I have been asked to redesign eight different areas in the offices
of Bloomsbury Publishing in Bedford Square in London. The building has so much history and some of the detailing, like the stairways and the ceiling friezes, are to die for. We have joined up with Sebastian Cox for one area to create an entirely sustainable collaborative hub, with bespoke bookshelves made from ash.
What do you obsess over in your work? Lighting is key – it’s so hard to get the ambience and vibe right. Having sockets built into the floor (in the right place, probably under a rug) so that there doesn’t have to be overhead spotlights; making sure that artwork is lit correctly; picture lights, uplights, chandeliers… it’s such an art.
What’s your latest discovery at the Design Centre? I cannot leave without going into Pierre Frey – its designs are witty and colourful and never fail to amaze. I am also designing the window of the Julian Chichester showroom at the Design Centre for spring – the new collection is just lovely and a real joy to work with.
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