DE S IGN CENTRE
can hire out the whole hotel which gives a real sense of context and gives guests the opportunity to enjoy it as a whole and “feel part of the story”. Sage sourced items from Abbott + Boyd, Dedar, Samuel & Sons, James Hare at Marvic Textiles and Romo, which all have showrooms at Design Centre, Chelsea Harbour. History and context took centre stage for Jo Littlefair
and Martin Goddard when they worked on the interiors for The Mayfair Townhouse. “When staying at The Mayfair Townhouse, the guests get a real taste of historical and contemporary London. This was at the forefront of our design narrative, researching and embracing its unique location and historical context,” says Jo Littlefair. “The Georgian listed building, consisting of 15 townhouses, lines Half Moon Street, a street where Oscar Wilde envisaged his fictitious character Algernon living in The Importance of Being
Earnest. The design that Goddard and Littlefair came up with cleverly marries “old and new Mayfair, with a layer of 1920s extravagance. The flamboyant dressing, pursuit of beauty and eccentric quality of the time is interwoven in the design, translated through fabrics, colours, intricate detailing and subtle layers throughout the hotel,” says Littlefair. Products were sourced from Pierre Frey, Holland & Sherry, Whistler Leather, Samuel & Sons, Lelièvre Paris, Colefax and Fowler, Turnell & Gigon, Altfield, Zoffany, Abbott + Boyd, Houlès and Casamance at Colony. For Judy Hutson, interior designer and co-owner
of The Pig hotel group, it always comes back to the building. “In our case we always find interesting buildings and allow the architecture of that property to inform the interior design rather than conforming to a branded look. So as a designer I’m much freer to work from the heart.” For the newly opened The Pig in the South Downs, “we decided to create most of the rooms from the agricultural farm buildings – these gave us a clue to how we should work the interiors. So, you will find lots of reclaimed rustic textures that suit these simple stone and flint utilitarian outbuildings. I always create a character in my head who might have lived in the house, in this case it was ‘Aunt Mary’ a 1940s character who threw herself into village life with energy and enthusiasm growing vegetables in her period tea dresses and cardigans.” “We love working on boutique hotels as every room
is different and you can let rip with your imagination,” says Emily Todhunter of Todhunter Earle. There’s a freedom in boutique hotel design that is just not
THIS PAGE, TOP TO BOTTOM: Sir Frank’s Bar at Beaverbrook Town House, where the tabletops are decorated with a patchwork of Japanese matchbox covers;
‘Floral Sphere’ fabric by Travers at Zimmer + Rohde clads the wall at Todhunter Earle’s Dormy House project, while the
sofa is upholstered in Romo’s ‘Linara’ linen; a crystal-studded peacock designed by Colombian artist Clarita Brinkerhoff in the lobby of the Mayfair Townhouse. OPPOSITE: One of the suites at the Mayfair Townhouse, designed by Goddard Littlefair
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Photo: Adam Link
Photo: Paul Massey
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