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Contents


help companies take successful sustainability steps towards a circular economy.


23 The high performance and innovation of recycle- ready packaging Amcor


26 New planet-first packaging innovations HB Fuller


28 Bio-based energy reduction materials Rahn


31 On the road to carbon neutrality Wipak


32 Committed to pro- planet packaging SP Group


34 Round a circular economy Mitsubishi Chemical Corporation


Materials


35 Plastic revolutions Through investment, innovative projects and start-ups, the Alliance to End Plastic Waste is committed to removing plastic waste in the environment. To learn more about how it is doing this and its progress against targets, Matthew Rogerson speaks to Nicholas Kolesch, vice- president of projects.


38 Growth and responsibility after Covid-19 FlexFilms


41 Soft machine


Flexible packaging accounts for more than half the packaging mix across all categories (except beverages), and is widely recognised and lauded for its lightweight, excellent barrier properties and ability to preserve and protect products. Guido Aufdemkamp, executive director of Flexible Packaging Europe, relays the current state of the sector, and its objectives and goals for the imminent and medium- term future.


48


Consumer 44 Paper world


While sustainability remains high on the agenda for packaging companies, there is a major difference between words and action. Nestlé has never turned away from a challenge, especially when so much is at stake, which is why it has taken a major step in the sustainability journey by turning all the plastic packaging in its Smarties brand into paper. Alexander von Maillot, category head of ice cream and confectionery, and Bruce Funnell, head of packaging global confectionery – both of Nestlé – talk to Matthew Rogerson about that journey, and what Nestlé has learned so far.


46 Paper-based sustainability Koehler Group


48 Socially mediated 41 Packaging & Converting Intelligence / www.pci-mag.com


The use of packaging as a marketing tool is on the rise, allowing brands to leverage aspiration, raise their innovative perception and test new concepts without the cost of a full- scale launch. And it is a trend that does not seem to be abating any time soon. Greg Bentley, director of packaging innovations at AB InBev, describes the smartest brand marketing around, and explains how social media exposure is leading packaging innovation.


5


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