Sustainability
Upstream colour
At the end of last year, the Ellen MacArthur Foundation published a game-changing report about how packaging can up its game to reduce upstream plastic pollution. In support of that release, Sara Wingstrand, innovation programme manager at the foundation, spoke to Matthew Rogerson about the report’s key fi ndings, and how it can really help companies take successful sustainability steps towards a circular economy.
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n November 2020, the Ellen MacArthur Foundation published ‘Upstream innovation: A guide to packaging solutions, a practical guide to eliminating plastic pollution through circular economy solutions.’ Filled with case studies, comprehensive supporting assets, workshop toolkit videos and success stories, it is designed to help anyone involved in packaging creation to develop upstream solutions that prevent plastic waste and pollution.
The origins of the report stretch back 18 months, following an article that focused on the reuse of packaging. “Initially, when we were preparing this report, it was as a precursor to a little booklet on
reuse,” explains Sara Wingstrand, innovation programme manager at the foundation. “When we published the reuse booklet, we found numerous innovations that we couldn’t include as they were more elimination than reuse. Solid soap for example: there is no reuse element, but it has the impact of designing out the waste. “This laid the groundwork to concentrate on some of the innovative ways of eliminating waste beginning to emerge. One of the main findings of this publication is how it’s not just about eliminating multipacks, multibuys and excessive packaging, [but] where you look at the key functionality of the
Packaging & Converting Intelligence /
www.pci-mag.com
Alexwilko/
Shutterstock.com
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