Company insight
The high performance and innovation of recycle-ready packaging
Amcor has been quick to act and lead in its 2018 pledge for 100% of its packaging to be recyclable, reusable or compostable by 2025. To illuminate how and why this is both possible and the perfect moment for such an endeavour, Fabio Peyer, director of sustainability for Amcor Flexibles North America, discusses AmPrima, the latest innovation that the company has brought to market. It represents a significant milestone in flexible packaging recycling and the move towards a circular economy.
hile the global pandemic has, naturally, been at the forefront of everyone’s minds for the last 12 months, sustainability has, nonetheless, not been far behind – it is the subject that occupies packaging companies’ thoughts the most. From the Ellen MacArthur Foundation’s Plastic Pact and the first World Economic Forum meeting that highlighted the need to make plastic packaging circular (in 2018), to products like Amcor’s AmPrima, which launched last year – this is fertile ground for intelligent minds.
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at Amcor Flexibles North America, “we are actually already in excess of 50% complete. AmPrima allows us to reach more demanding applications with a recycle-ready solution that retains line speeds, barrier properties and appearance. While we tend to avoid saying 100% – perfection is not a truly obtainable reality – this gets us as close as we can.”
The AmPrima platform can be applied to different markets, from dry foods to personal care, even demanding applications like liquid packaging. And
AmPrima ensures a reduction in non-renewable energy use, carbon footprint and water consumption.
“Amcor brings unmatched R&D expertise and an industry-leading field technical service to make the transition to AmPrima as smooth as possible for our customers. Our vertical integration, with respect to film production, allows us to adapt our formulations to fit the requirements of our customers’ filling lines.”
AmPrima is designed to provide for companies that have non-recyclable packaging a simpler way to move into a recycle-ready PE format that is much easier to recycle in the polyethylene film recycling stream.
It comes as part of the company’s 2025 goal to have more sustainable solutions in place for every product it creates across the business. “If you look at our portfolio today,” says Fabio Peyer, the company’s director of sustainability
it has been designed to retain the tight seal that is required to keep such products fresh for longer.
Major implications for the future of packaging
Its innovation has major implications for the packaging circular economy. “Amcor brings unmatched R&D expertise and an industry-leading field technical service to make the transition to AmPrima as smooth as possible for
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our customers. Our vertical integration, with respect to film production, allows us to adapt our formulations to fit the requirements of our customers’ filling lines.
“It is important to go deeper into the value proposition. In packaging, in order to enhance the properties or quality of the product, we combine different materials in order to benefit from their characteristics, and ensure the product goes through the supply chain and to the consumer in the best possible condition. This includes ensuring that the barrier is correct to extend shelf life and reduce food waste. We engineer AmPrima to meet all of these requirements for a number of applications, including wet wipes, dry mixes, dry pet food, confections, frozen foods and many others.
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