Company insight
Growth and responsibility after Covid-19
The global film manufacturing arm of India’s UFlex, FlexFilms, continues to grow its presence in key markets around the world, despite the challenges presented by the Covid-19 pandemic. It also has big eyes for sustainability and circular economies. Vice-chairman and CEO Anantshree Chaturvedi tells Packaging & Converting Intelligence about the company’s immediate and medium-term future.
other, 2020, saw health services pushed to the brink, economies grind to a halt and societies shut themselves off from the wider world. For businesses, which to a large degree thrive off certainty, last year blew any opportunities present out of the water – many industries have suffered, countless companies have cut back or closed, and employment statistics have taken a mighty hit. That FlexFilms International vice-chairman and CEO Anantshree Chaturvedi is speaking to us via Microsoft Teams from the back of his car is in itself a sign that ‘normal’ times are returning.
T
he world is beginning to emerge from the Covid-19 crisis and is picking up the pieces. A year like no
Traffic jams are, at least in Elizabethtown, Kentucky, a part of the morning routine once again.
But it would be wrong to suggest FlexFilms is returning to its pre-pandemic state. The company, which is the global manufacturing arm of India’s largest multinational flexible packaging solutions company – UFlex – has continued apace with its bold expansion plans during the course of the last 12 months. “We made a commitment in 2017 to accelerate, and throughout 2020 we have been honouring that commitment,” says Chaturvedi. “When Covid-19 arrived, we had to figure out how best to carry on, and that was challenging. First and foremost, we had to make sure our staff were safe, and
Anantshree Chaturvedi, vice-chairman and CEO
another challenge was keeping up the momentum amid all the travel bans and lockdowns – getting engineers to the right places at the right time for our customers. “The situation also required careful judgement regarding the pace of our growth activity. Some markets we’ve had to take slower, whereas others we’ve been able to act quickly in order to maximise our advantage there.”
FlexFilms hopes to produce and market its films in its second European home, in the above greenfield site in Hungary. 38 Packaging & Converting Intelligence /
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