Labels & labelling Labels & labelling
Sign of the future
The labels industry is striving to become more sustainable through a joined-up consortium of major players, known as CELAB. Mike Backnin talks to Brian Lawrence, CELAB’s work stream leader for membership and communications, and also director of business development for circular economy at the packaging and consumer goods division of Henkel Adhesive Technologies, about the new organisation’s work in elevating the importance of recoverability and recyclability.
he public are more tuned in to sustainability issues surrounding packaging than ever before. Thanks to economic booms in countries like India and other emerging economies around the world – as well as increasing demand for convenience everywhere –the packaging sector has enjoyed a prolonged period of growth over the last decade. However, that has meant widespread use of single-use packaging, which has left its mark on the environment.
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But two major challenges remain largely unresolved. First, large volumes of packaging still cannot be recycled within existing recycling systems – this is a particular problem for multi-material packaging that requires labour-intensive separation to have any chance of being reused or repurposed.
16 Second, recycling rates for packaging remain
low, even in the world’s most advanced economies. In 2018, for example, the 27 EU member states generated, on average, more than 175kg of packaging waste per head. Of this, around 140kg was recovered, and 115kg recycled. In response, regulators are making strong moves to ensure the packaging industry’s growth trajectory is sustainable in the longer term. Likewise, fast-moving consumer goods (FMCG) companies and retailers are making bold commitments to improve the sustainable credentials of their packaging, moves that are opening new doors for manufacturers in the supply chain. Indeed, there are big opportunities for the labels industry to cash in on the circular economy as well.
Packaging & Converting Intelligence /
www.pci-mag.com
HollyHarry/
Shutterstock.com
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