Materials
hile Europe might lead the way for a lot of the circular economy discussions and legislation, it is important to remember that each global region is different and has its own priorities, with a number of fundamental differences in how we handle waste. Overall, Europe tends to be at the advance of circular economy discussions, and, even with subtle or major differences in waste management, tends to lead the way.
Soft machine W
Flexible packs more than half of the fast-moving consumer goods (FMCG), with the exception of beverages – for the latter, while flexible still appears as pouches to hold items like kids’ juices and wine, it is dwarfed in usage when compared with PET bottles or other rigid containers.
Packaging & Converting Intelligence /
www.pci-mag.com
Flexible packaging is everywhere in the packaging mix, and one of packaging’s main challenges, at least from the consumer side, is addressing the perception that flexible is bad for the environment. The general concept of flexible is to use the least amount of material necessary: if the product cannot perform, then another layer can be added, but at the absolute minimum needed to accomplish the quality and function desired. Therefore, flexible packaging is always tailor-made to the product it protects, whether it’s fresh or a retort, if it requires an ambient environment or a more chilled one. For this reason, there can be multiple materials in the same package; sometimes more paper, sometimes more plastic, sometimes more aluminium. The manufacture is
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Flexible packaging accounts for more than half the packaging mix across all categories (except beverages), and is widely recognised and lauded for its lightweight, excellent barrier properties and ability to preserve and protect products. Guido Aufdemkamp, executive director of Flexible Packaging Europe, relays the current state of the sector, and its objectives and goals for the imminent and medium-term future.
Noppuns/
Shutterstock.com
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