Company insight
The plant of FlexFilms’s parent company, UFlex, in Noida, India. It also hopes to expand there, meeting the country’s rapidly increasing demand for flexible packaging.
of films (predominantly BOPP and BOPET) to regional and European customers. Indeed, it was the first to establish a BOPET film production line in Africa, a first-mover advantage that Chaturvedi is determined to build on. “We have chosen Nigeria because it is a country full of potential,” he explains. “There is an incredible demographic of young consumers and entrepreneurs, and I cannot wait to get started there. We are nearing the final stages of construction and should be ready to start production soon.”
company plans to open a new site further south in Karnataka, where it will meet the country’s growing demand for film products by setting up greenfield BOPET and CPP film lines. This vibrant and extensive global growth activity certainly shows that Chaturvedi and FlexFilms are following through with their pledge to honour its 2017 plan. However, the vice-chairman and CEO is determined not to lose sight of the longer term in his outlook for the business. As the Dubai conversion project shows, cutting-
“We have chosen Nigeria because it is a country full of potential. There is an incredible demographic of young consumers and entrepreneurs, and I cannot wait to get started here. We are nearing the final stages of construction and should be ready to start production soon.”
Sustainable future
FlexFilms has also unveiled plans to grow its capacity in India, the home of its parent company. Already present in the northern region of Uttar Pradesh, the
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edge research underpinned by a sustainable ethos is equally if not more important to securing the future of the organisation. It is a subject that galvanises Chaturvedi’s own entrepreneurial spirit. He points to
Project Plastic Fix, a UFlex-wide initiative designed to make the company part of a solution to keep plastic in the economy and out of the environment. It is here that he closes the conversation, speaking of the need for the stakeholders up and down the entire value chain to convert to sustainable practice, or risk being left behind by the next generation of buyers. “If I walk into Walmart or most other stores, I can say that only 2% or 3% of products on display are truly sustainable in terms of their footprint,” Chaturvedi says. “When you look at products with polymers, that number is more like 1%. “What we find ourselves in at the moment is what I call a dilemma of beautiful conversations, which is great, but often overridden by a short-term view that is only concerned with quick returns. We must look long term. The consumers of tomorrow will vote with their feet and make sustainability an imperative for all products, those containing films or otherwise. My ambition is to make FlexFilms circular – it is critical if we are to secure our future.” ●
www.flexfilm.com Packaging & Converting Intelligence /
www.pci-mag.com
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