Company insight The great cruise reunion
After three long years, the international cruise industry can finally celebrate as they get back together for Seatrade Cruise Global in Miami. With a large range of exhibitors and thousands of visitors from over 100 countries expected to attend, what a show it is set out to be.
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here is much to look forward to at the 2022 edition of Seatrade Cruise Global, taking place at the Miami Beach Convention Center on 25–28 April. The four-day conference and exhibition will deliver some 50 hours of educational content in the form of conference sessions, debates, workshops and panel discussions. The show floor itself is zoned into key cruise sector ‘neighbourhoods’, making it easy for visitors to find their way around and centre in on their individual interests. In addition, show features and conference sessions follow along similar sector-based lines with the focus for 2022 on: ports and destinations, entertainment, expedition cruising, information technology, ship equipment and ship building, safety and security, design and ship interiors, environment and health; and hotel operations and concessions.
What to look out for As ever, visitors will be able to explore a variety of new and returning features designed to enhance their show experience: ■ Visitor matchmaking: For the first time, visitors will be able to plan ahead by arranging meetings in advance. Software will allow them to search for contacts by job title, company, sector and business type, or they can use automatic suggestions to find a perfect match. A dedicated meeting lounge on-site, complete with concierge service, will save valuable time and ensure that all meetings are carried out comfortably and in private.
Seatrade Cruise Global 2022 promises to be a welcome return to form, showcasing companies from across the sector.
tech innovations including virtual reality, emotion recognition, dynamic digital displays and augmented reality used for crew training in this interactive playground feature.
■ Show networking: There will be no shortage of networking opportunities at the event, with a series of receptions and meeting areas dedicated to helping the cruise community put faces to names and forge new friendships. The design lounge will once again be the place to go for architects and creatives, while the opening night welcome reception is sure to be the defining moment of the event.
Back to business For many though, the show’s highlight will be the Seatrade Cruise Global conference,
“For many though, the show’s highlight will be the Seatrade Cruise Global conference, which attracts significant interest from cruise line executives from around the world.”
■ The interactive tech zone: The new interactive tech zone, delivered in partnership with theICEway, will be an educational and immersive feature area on the show floor. Attendees will learn about
which attracts significant interest from cruise line executives from around the world. Themed broadly around the resilience of the industry, the conference aims to deliver both inspiration and practicality, the
World Cruise Industry Review /
www.worldcruiseindustryreview.com
speaker list consisting of cruise leaders and influencers.
A packed programme will address issues affecting the industry today, not least how cruising is bouncing back from the impact of Covid-19. It will also explore environmental sustainability, regional developments around the world, the essentials of expedition cruising and numerous sector-specific sessions ranging from cruise technology to experience planning.
The much-anticipated state of the global cruise industry keynote address will return on 26 April. Presented in partnership with Cruise Lines International Association (CLIA), this event will be moderated by BBC World News presenter Lucy Hockings, and will explore responsible tourism practices, as well as reaffirm a commitment to deliver those memorable travel experiences that make cruising the best way to see the world. Speakers at this session include representatives from CLIA and three of the largest cruise lines: Kelly Craighead, president and CEO of CLIA; Arnold Donald, president and CEO of Carnival Corporation; Jason Liberty, president and CEO of Royal Caribbean Group; and Pierfrancesco Vago, executive chairman of MSC Cruises. ●
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