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Interior design


the deep blue Immersed in


Hotel interior design encourages luxurious experience alongside the thoughtful use of materials. Buoyed by the desires of its clientele, cruise operators are beginning to do the same. Andrea Valentino talks to Sebastien Flamant of Flamant Interior Design and Malvina Guarnieri at Tilberg Design of Sweden about how cruise ship design is being shaped by onshore hospitality, the obstacles of regulation, and how cruises could look years from now.


ost cruisers these days do not know Albert Ballin. But without him, the modern industry would be inconceivable. It was this German shipping magnate who first developed the concept of the ‘floating hotel’ – the idea that, in their dizzy extravagance, ships could be just as alluring as their landlocked cousins. Ballin, moreover, was a man who practiced what he preached. In the heyday of his power, around the turn of the 20th century, he shaped his ships into places of paradise, hiring renowned designers and installing rococo stairwells in his ballrooms. Ballin’s Augusta Victoria, launched in 1888. It even boasted a reception court, choked by a forest of soaring palms.


M


If cruise ships began the 20th century as artistic masterpieces, they finished with a little less grandeur. With traveller demographics changing – as seafaring aristocrats were replaced by less discerning package tourists – ship design changed too. Combine this with stricter fire regulations and it is easy to see why wood- panelled ballrooms and rococo stairwells disappeared from cruise interiors. In their place came linoleum floors and fake gold bathroom taps. As one insider noted of the 1970s, cruise ships were no longer stages for ‘high-society drama’, but modest vacation spots open to all. This era of the cruise ship is represented in US shows like The Love Boat, a 1980s TV drama featuring bawdy romances and canned laughter.


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World Cruise Industry Review / www.worldcruiseindustryreview.com


Ponant Ponant


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