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On-board services


their cruise dates. Though the concept of monthly instalments is not new, the reasoning behind it remains simple enough.


As Diaz explains: “Our standard approach is to have an event on sale to the public at least ten months prior to sailing. We’ve always had a programme that allows for monthly instalments for our guest’s vacations. “The value we feel the Uplift product brings is if fans find out about the event a few months prior to it sailing, the [system] allows guests to spread payments out beyond the sailing date to allow for lower out-of-pocket investment.”


The best for a reason


Above: Cruise companies ensure safety is paramount to their operations, with vaccination requirements and a strict adherence to regulation.


Below: A themed cruise liner allows passengers to experience their favourite act or performer at sea.


realisation of how important it is to connect with others sharing the same values as you and prioritising how people’s precious spare time is spent coming out of the pandemic will likely only accelerate the growth for what we do.


“Cruising has proven to be among the safest means of experiencing live music due to testing, vaccinations, and a full suite of health and safety protocols,” he adds. Such a combination has allowed Sixthman to already confirm 14 high-profile music festivals at sea for 2023 – including the launch of a new music festival for November 2022 setting off from Los Angeles, which sold out in less than three days. And there is the promise of further events to come.


Sail now, pay later


In 2021, Sixthman sealed a partnership deal with Uplift – the buy now pay later payments provider – allowing for Sixthman guests to pay via monthly instalments that could theoretically extend beyond


At TUI, meanwhile, the road to a successful formula for its Marella Cruise offerings, for example, has been paved by providing “exceptional value, guaranteed good service and customers being able to rest safe in the knowledge that as part of the world’s number one travel company, everything will be taken care of”, according to Chris Hackney. “We were the first large cruise line to offer all- inclusive board basis as standard, as well as including all tips and service charges in our prices,” he says, adding, “We know our customers love to explore new destinations, and that’s why our itineraries work to spend fewer days at sea.


“By setting sail at night, cruisers will arrive in a new destination in the morning and be able to experience the local culture for longer periods. We’re constantly developing our cruise and stay programme to exciting destinations and will continue to offer fantastic itineraries, great service and entertainment.”


As the old saying goes ‘variety is the spice of life’, and for those desiring that special experience, the choices available are plentiful. Let the show begin. ●


48


World Cruise Industry Review / www.worldcruiseindustryreview.com


Benson Truong; vvoe/Shutterstock.com


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