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Business management & development


Fukudome. “Environmental sustainability is a growing priority for our guests, customers and colleagues. Our business customers, for example, have been particularly focused on gathering hotel environmental data, so they can work toward reducing their travel environmental footprint.” Hyatt has made specific changes at key properties


around the world, including the refurbishment of existing assets to improve their sustainability. Grand Hyatt Jakarta, for instance, is the first hotel in Indonesia to install solar panels, and Hyatt Regency Maui Resort and Spa is the first in Hawaii to increase its LEED certification for Existing Buildings to Gold. Elsewhere, Hyatt Regency Chesapeake Bay, Park


Above: Grand Hyatt Jakarta, the fi rst hotel in Indonesia to install solar panels.


Opening page: Oasia Hotel Downtown project in Singapore, wrapped in a plant wall that is both aesthetically pleasing and enhances air fi ltration and biodiversity.


from a punishing year thanks to the pandemic. It is driven just as much by consumers and investors. “People are more aware of their impact on the


environment and their communities,” Toora says. “As for the institutional investors that we advise on acquisition and divestment strategies in the hotel sector, they are only looking for projects with sustainable features or a path toward sustainability.”


Global efforts for a growing challenge There are clear efforts in the industry to embrace sustainable principles, the ramifications of which affect building and refurbishment strategies, operational models and also the design of properties specifically targeting eco-conscious travellers. In places such as Singapore, architectural firm


WOHA has received plaudits for its Oasia Hotel Downtown project. The high-rise in the middle of Singapore’s business district is wrapped in an eye- catching plant wall that couples aesthetic appeal with enhanced air filtration and increased biodiversity. Meanwhile, Hyatt is among the large chains that


have taken a lead on sustainability in its broadest sense, having launched its ‘World of Care’ global environmental, social, governance (ESG) platform. “We are deeply committed to advancing


environmental action,” says Marie Fukudome, director of environmental affairs at Hyatt. “World of Care is designed to address the pressing challenges faced by our colleagues, guests, owners and communities, and to enact meaningful change within our industry.” The initiative has introduced a new environmental framework and new commitments, focusing on climate change and water conservation, waste and circularity, responsible sourcing and creating thriving destinations. “By homing in on these impact areas, the new


framework is designed to foster collective action across departments, business partners and beyond,” says


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Hyatt Tokyo, and Grand Hyatt Singapore have all been recognised by the WorldWildlife Fund for their sustainable seafood initiatives. Furthermore, to help owners and developers integrate energy-efficient design features, the group’s Global Technical Standards for new construction and renovation outline heavily on topics such as insulation, lighting, cooling and heating efficiency, ventilation systems, and building materials. IHG is also making a statement on sustainability, particularly with the Q0 hotel in Amsterdam, which it styles as a visionary lifestyle destination. The hotel, which features everything from a rooftop greenhouse to an underground aquifer to store heated water, is designed to be a living example of how hotels can embrace a sustainable, circular approach as part of their business model. One way it has introduced circularity is its reuse of


water, which represents one of the highest resource costs. Q0 has a grey water system to significantly limit wastewater by using all water from showers and sinks to flush the toilets. The building’s exterior consists of thermal panels that react to the climate outside the hotel and help to control the temperature inside. The list of sustainable measures goes on, proving the sector does not lack technology or design ideas. For any operator, the key is to measure the impact of each design feature for the asset as a whole. What you can measure, you can manage. “Measurement is fundamental to managing performance – sustainability or otherwise,” says Hyatt’s Fukudome. “Our sustainability efforts are aided by our global environmental management database, Hyatt EcoTrack, which collects and analyses sustainability data from our hotels around the world. This provides properties with easy-to-read dashboards for data analysis as well as best practices for further improvements.”


Pushed by regulators, pulled by consumers That kind of data analysis will be particularly important going forward, in part to enable hotels to communicate


Hotel Management International / www.hmi-online.com


AsiaTravel/Shutterstock.com


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