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Company insight


IDeaS Optix empowers hotel leaders to quickly understand revenue performance and where they can improve. In today’s dynamic environment, it is a daily struggle for corporate and cluster revenue managers to compile, organise and transform historical and forward- facing raw data into insights to make tactical and strategic decisions for their portfolio. The process often takes days, or even weeks, all while poor performance goes unnoticed and untreated. Now, with Optix, IDeaS has solved these challenges.


hotel’s future financial success using the ‘What-If’ feature.


IDeaS G3 RMS can run a full forecast taking a range of factors into consideration, including new rates, changes to a market segment and new types of room. The ‘What-If’ feature adds value to sales activities and marketing campaigns, showing a detailed analysis of the most likely financial result. Using this feature, revenue managers can safely test any proposed action, such as overbooking or introducing a


The ‘What-If’ feature adds value to sales activities and marketing campaigns, showing a detailed analysis of the most likely financial result.”


How do revenue management solutions enable revenue management and marketing functions to work in unison? IDeaS G3 RMS can help shape the vision for marketing campaigns and forecast a


new rate, package or special offer to the market. They will receive immediate feedback on the outcome, helping marketing teams to qualify their proposed campaign or activity and compare revenue benefits and costs.


Revenue management has very much arrived for city hotels, but what about resort hotels? How would they benefit from implementing IDeaS?


Most resorts rely on tour operator business and are finding it hard to forecast, price and distribute their own inventory. Travel restrictions and lockdowns have levelled tour operator demand, while staycations have created sudden surges in demand. Resorts and even camping grounds are not prepared to meet these challenges – automated revenue management is the only way for them to look at all the relevant data, build reliable forecasting and achieve the best possible RevPAR on their direct sales channels. While tour operator business will certainly return for many resorts, it is not clear at what levels and when. The pandemic has been a wake- up call for many resort hotels to start becoming more independent from tour operators and travel agents while strengthening their direct sales. ●


www.ideas.com


It’s your time to shine. Light up your commercial strategy, and work smarter— not harder—with automated, data-driven decisions you can count on.


Discover greater profitability at ideas.com.


©2021 Integrated Decisions & Systems, Inc. (IDeaS - A SAS COMPANY) – All Rights Reserved. All other trademarks are the property of their respective owners. TJAD0081-00-EE-ID 01/2021


Hotel Management International / www.hmi-online.com HMI086_IDeaS.indd 3


39 04/03/2021 11:54


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