46 | Sector Focus: Handling & Storage
SUMMARY
■EWT’s business has grown by 50% recently
■It has two Combilift C4000E trucks and two Combi-WR4s
■Another Combi-WR4 is to be brought in for use in the machine shop
■The trucks have enabled EWT to maximise its space
GROWTH ENHANCERS Combilift trucks have helped digital growth at English Woodlands Timber
There’s a bit of a digital and e-commerce revolution happening in the tranquil setting of the South Downs, the home of hardwood timber specialist English Woodlands Timber (EWT). Since the start of the pandemic the company has pulled out all the stops for its online marketing activities, and as a result has achieved record sales as well as a large number of new customers. Catering for the bespoke and high-end construction, joinery, furniture and kitchen
sectors, the company is experiencing huge demand for its niche products, which include boards, cladding and structural timber as well as a wide range of species such as oak, elm, ash and sweet chestnut. Fundamental to its success is the fact that each and every item stocked is now also available to view and buy via the web shop.
Equally important, however, is the ability to efficiently fulfil what director Ian McNally calls the “pick, pack and dispatch” side of
operations once orders have been received. For this, EWT has switched to products from Irish handling specialist Combilift, which have been instrumental in enabling it to keep pace with the recent 50% growth in business. Having previously used mainstream counterbalance forklifts, Mr McNally and his team were won over by the multi-directional abilities of Combilift’s C-Series trucks when they saw one in operation at another timber supplier.
Above: The two Combi-WR4 multi-directional pedestrian stacker trucks have transformed operations TTJ | November/December 2021 |
www.ttjonline.com
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