EV STRATEGY
Will Tesla’s ultra-rapid supercharging hubs work for on-demand drivers?
TESLA SUPERCHARGING FOR ALL IN SEPTEMBER? What's the deal with Tesla superchargers?
After a limited pilot of 15 Tesla supercharger sites, opened up to non-Tesla drivers since May, the promise of all 98 Tesla superhubs becoming available to non- Tesla drivers from September, is a juicy prospect.
So, if all that extra premium public charging is opened up, is it now time to consider going electric?
Will Tesla superchargers make the difference?
The Tesla supercharger network is the crown jewel of Tesla ownership, it’s greatest asset, the reason why their Model 3 is the biggest selling car in the UK, and why Tesla is valued at more than double the rest of all car manufacturers combined.
More reliable chargers, less dwell-time, lower cost
EV fence-sitters put off by reports of a patchwork of chargers created by a myriad UK public network providers will like Tesla's Supercharger network for the same reasons Tesla drivers do, multiple, reliable, ultra- rapid chargers per location, and low cost.
These reasons are key for high mileage, on-demand drivers, due to three main issues:
• Some topping up may be needed using public charging
• Poor accessibility and reliability of non-Tesla public charging networks
• The lack of home and work-place parking, with cheap overnight rates
DIY - Anyone?
In my previous PHTM article, I presented a major opportunity for operators with depots, and parking, to do as Tesla has done - i.e. provide your own exclusive charging facilities, become an energy reseller, and create your own scalable demand through the adoption of EVs.
There are only three options, aside from charging at home and supplementing public charging:
1. Keep using ICE’s and hybrids, and risk fuel price volatility, further government emission regulations, and EV competition
2. Develop a charging strategy and infrastructure for depots
3. Like petrol stations, use public charging, including Tesla supercharger hubs.
58
Charging access simply requires downloading the Tesla app, which now allows access to non-Tesla drivers. The app informs you of your nearest Tesla chargers, and how many are available. You just register with your payment details to start charging.
What is the cost to charge?
The cost to charge is c. 60p per kW to non-Tesla drivers, and c. 28p per kW for Tesla owners. But non-Teslas can access the same reduced Tesla tariff by subscribing to their monthly membership for £10.99. (This can be cancelled, and reinstated as easily as a Netflix account).
Is the membership worth it?
The short answer is a resounding - Yes. The membership fee, and reduced cost per kWh is really well-suited to those needing a minimum 40 kW per month, which is typically good for around 100 miles of range. Something PH and taxi drivers would exceed frequently.
When compared to other inferior and slower charging networks, Tesla charging membership represents amazing value.
It's incredible for public ultra-rapid charging to be c. 28p per kW, when even domestic standard variable electricity prices will rise to 60p in October.
As part of this, Tesla is also introducing “dynamic pricing” in order to reduce queues at peak times.
Supercharging compared to petrol and diesel
By using superchargers at a fraction of the cost of fuel, even with a £10.99 membership, you'll save money.
Those with high mileage fleets, and drivers who haven't made up your minds yet should keep an open mind about the market that's rapidly evolving to support the switch to electric.
If you need any advice on vehicle suitability, charging infrastructure strategy and deployment, and maximising the EV market potential, please get in touch with me at the Connect Consultancy.
Article supplied by Tim Scrafton The Connect Consultancy 0161 635 6553
hello@theconnectconsultancy.com
SEPTEMBER 2022 PHTM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86
