It’s been a while since coins and notes were the currency we relied on. Customers no longer scrape together loose change to pay their fare. They don’t jostle for cabs as they pull up anymore either, wave optimistically to catch the eye of a passing taxi or phone a smoke-filled cab office to book. Now, sophisticated dispatch systems have revolu- tionised the industry and user-friendly payment systems make collecting fares quick and easy. But how does this impressive technology help businesses regroup and rebuild after such a devastating year of upheaval and disruption?


Curb Mobility offers state-of-the-art solutions for taxi and PH operators. Formerly part of Verifone, Curb has been working with drivers and fleets for decades. In 1992, Curb Mobility CEO, Amos Tamam, inspired the development of the first credit card taximeter. He soon established a partnership with the NYC Taxicab and Limousine Commission and installed terminals in thousands of cabs. In 2007, he partnered with Verifone - the global payments processor - and created Ver- ifone Transportation Systems. VTS became a major force across the US, and in 2011 established a UK base in London.

Just four years later in 2015, VTS acquired the Curb taxi app - helping drivers and operators to compete in the on-demand transportation sector. In 2018, Curb Mobility was born.

Today, Curb continues to lead the way in equipping taxis, passengers and operators with the cutting-edge tools they need, all while reimagining mobility in a post-Covid-19 world. Working with a global fleet of over 70,000 vehicles, Curb has established a market-leading position. Its presence in the UK is now in the ascendency as its latest products and services gain in popularity. Curb UK recently moved into a new Operations Centre which has been extensively equipped and staffed to support users of their most innovative products yet.

With Covid-19 vaccinations and testing now protecting us, Danny Sivanesan of Curb UK is looking forward with a renewed sense of purpose. “We’re beginning the next chap- ter in our taxi systems business in the UK and provide cutting-edge products and services to help our customers recover from a very tough year. Our card payment and dis- patch solutions are both gamechangers for our customers.”


With near field communication (NFC) technology and the contactless payment limit increasing to £100, customers are


spoilt for choice. We’re seeing the operational life of bulky, dedicated card payment terminals come to an end. They’ve served us well but there are better and cheaper ways to collect money now.


The CurbPay App - Curb Mobility’s latest payment solution - turns your android phone into a self-contained payment terminal. That means the end of bulky hardware, no drilling, cables or installation and no maintenance. Not only does this save your vehicle interior from any damage and protects sell-on value, it frees up space on your wind- screen or in your glove box and offers a low transaction processing fee of just 1.5%. That genuinely competitive rate will cut costs for thousands of drivers and fleet operators. The app can be downloaded onto any android smart- phone (Android 8.1 and above) from the Google Play Store, and is free.

“CurbPay has helped us adapt quickly and painlessly. Non- contact payment is key now and reassures our drivers and customers alike.”

Jim Siddique, Goldline Cars NEXT DAY PAYMENTS

Made for in-car contactless card and mobile wallet transac- tions, it’s a safe post-Covid-19 way to pay. Curb will take just one working day to process transactions and credit driver accounts with the proceeds. The app also enables drivers to email receipts to passengers easily, making it attractive to the general public and business travellers alike.

Whilst Curb has always dedicated significant resources to customer care with its Driver Services team – the CurbPay App is incredibly easy to use. Video tutorials are available despite the fact that operation is intuitive and certainly a lot simpler than the dedicated payment terminals that are now being phased out. The Curb team can help with technical or payment/account related queries over the phone or by email.

“The App has revolutionised the business. My drivers love it and the passengers appreciate the convenience and safety aspect too.”

Daniel Whiteside, Whiteside Taxis, St. Annes, Lancs. CURBPAY APP DOWNLOAD

PHTM readers can download the new CurbPay App now. Being able to explore the app first-hand, means PHTM readers can reassure themselves that it lives up to all the impressive claims Curb makes before they switch. Just visit the Google Play Store and search ‘CurbPay App’.


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