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AND RETENTION OF YOUR DRIVER RECRUITMENT STRATEGY


Goodwill generated by charitable gestures and community championing keeps both your drivers and passengers loyal to your company.


• Engage with your drivers on social media. They’re part of your business so show them you value them and care about what they have to say.


FROM RETENTION TO RECRUITMENT


• Give them good passengers! There are lots of parts of delivering the taxi service that are out of your drivers’ hands - like the customer service they get when they phone your taxi company, or their experience using your passenger app. If passengers get into your drivers’ cars complaining about your company this in turn will lead to negative driver experiences and them complaining too! So, keeping your passengers happy helps keep your drivers happy too.


GIVE THEM PERKS AND INCENTIVES


• Offer driver incentives such as discounts in local shops, or a discount of their rent for hitting certain targets.


• Go one step further and create a formal driver loyalty scheme.


BE A GOOD BRAND


• Strive for great customer service. Be known as a reliable and professional service.


• Don’t let one bad egg spoil your fleet. Set expectations of the professionalism of your drivers. Those that appreciate being professional will be glad you set standards and that they’re part of this standard… those that don’t may be better off working elsewhere and your fleet will be all the better for it too!


• Be active in your community. Drivers buy into your brand as much as your passengers do. So, if you are a good, honest local company supporting your hometown or city and taking pride in your local roots that is a good thing! Drivers will be proud to be part of your company too. We saw lots of taxi companies really elevate their role in the community during Covid.


SEPTEMBER 2021


So, how do you turn retention into recruitment? You’ve got two options here and you really need both. The first is the ‘word of mouth’ approach we discussed above. Let your happy and loyal drivers serve as a magnet to attract new drivers to your fleet.


The second is promotion. Actively setting up campaigns to attract enquiries and sign-ups from new drivers. Think about what you’re selling - all of the same benefits you currently offer to your existing drivers which are keeping them satisfied working for your fleet.


Promote these benefits when advertising for new drivers. Share details about what they could earn and share testimonials from existing drivers. Finally, factor targeting into how you promote benefits. Think about who, what, when, where and why.


Break your target driver groups into different categories and come up with a plan to go after each group with the right channel, timing and most of all the most relevant benefits and appropriate messaging for them.


By utilising the information in this guide, with the right approach, you’ll be in the perfect position to recruit the right drivers, whilst avoiding those who could damage your reputation.


So, instead of seeing recruitment as a battle, see it as an opportunity to make your business even stronger.


Article supplied by iCabbi www.icabbi.com


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