SOCIAL MEDIA SAVVY
10 EASY STEPS TO MARKET YOUR TAXI COMPANY 6. Content Marketing
Article by Phil Holloway Hollogram Ltd
www.hollogram.com
To grow both your customer base and driver work- force, a taxi company should employ a range of straightforward, effective marketing methods. Here are ten steps to help your business stand out.
1. Digital Advertising
Using paid ads on Google and social media platforms such as Facebook, Instagram and TikTok can bring your services directly to customers. Geotarget ads to appear only in your service areas for greater relevance. For attracting drivers, LinkedIn and job-specific platforms such as Indeed, are great for targeting those seeking flexible work.
2. Search Engine Optimisation (SEO)
Optimise your website so your taxi company shows up in search results when people look for local rides. Create specific pages highlighting job benefits and driver perks, which help attract prospective drivers searching for driving jobs in your area.
3. Social Media Marketing
Regular posting on platforms such as Facebook, Instagram, Twitter and TikTok helps keep your business visible and engaging. Highlight special offers, safety features and positive customer stories. Showcase testimonials from satisfied drivers to build credibility with potential customers.
4. Referral Programmes
Set up a referral programme where existing customers can earn discounts for recommending new riders, encouraging them to help grow your customer base. For drivers, offer bonuses for each successful referral of a new driver, creating an organic recruitment network.
5. Loyalty Programmes
Implement a loyalty programme where riders earn points for every trip which they can redeem for discounts or free rides. This incentivises repeat usage. For drivers, reward high ratings or ride completions with bonuses or incentives to maintain high standards and motivate engagement.
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Content like blog posts, videos and infographics can attract attention to your brand. Cover topics such as local events, travel safety and company updates to engage riders and drivers alike. A driver blog or video series on the benefits of working with your company can help recruit new team members.
7. Mobile App and Push Notifications
A user-friendly mobile app improves customer convenience and attracts tech-savvy riders. Use push notifications to inform users about discounts, promotions, or upcoming rides. For drivers, an app with quick access to requests and payments will be a strong draw, simplifying their workflow.
8. Community Sponsorships and Partnerships
Sponsoring local events or partnering with popular restaurants, bars and other establishments allows you to offer discounts and increase visibility. Collaborate with local organisations to promote your brand at events where transportation may be in high demand. Partnering with job centres can further promote driver opportunities.
9. Public Relations and Local Media
Appear in local newspapers, on radio shows and community blogs to increase awareness. Share mile- stones, new initiatives, and driver stories to make your company relatable and trustworthy. Featuring stories of driver successes can be appealing to potential customers looking for a community-focused company.
10. Online Reviews & Reputation Management
Encourage satisfied customers to leave positive reviews on platforms such as Google and Yelp to build your reputation. For driver recruitment, respond to reviews on job sites such as Glassdoor to show your commitment to driver satisfaction.
By using these strategies, your taxi company can attract new customers and recruit more drivers, creating a cycle of sustainable growth. For support with marketing your taxi business, reach out to Phil Holloway at
phil@hollogram.com or call 01509 398 002.
NOVEMBER 2024 PHTM
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