RAZON: TRANSFORMING THE TRADE
BULK SMS SERVICE vs STANDARD MOBILE PHONES FOR MASS MESSAGING
Article by Tom Pughe Razon360
0121 400 2200 / 07885 802018
www.razon360.com
In today’s fast-paced digital world, effective communi- cation is key to the success of businesses, especially when connecting directly with customers. Here we explore the differences between a dedicated bulk SMS service like Razon’s, already used by many taxi firms in the UK, and using standard mobile phones for mass messaging, highlighting the unique benefits of a cloud-based bulk SMS/MMS automation platform.
1. Efficiency and message throughput
Using standard mobile phones for sending bulk messages can work in small-scale scenarios but rapidly reveals its limitations as message volume increases. Standard devices are designed for individual communication, limiting how many texts can be sent in a short time without issues such as overheating, network limitations, or being flagged for spam by service providers. Razon’s bulk SMS solution, with its 4G LTE SMS Gateway featuring 64 ports, is engineered for high-efficiency message throughput. Each port operates independently with its unique IMEI, which means:
l High throughput: Razon’s gateway handles up to 1,360 messages per minute across all ports, ensuring that even massive bulk sends can be managed seamlessly.
l Scalability: businesses with significant reach, such as international retail chains or service providers, can rely on this infrastructure for high-volume campaigns.
Standard mobile phones typically operate with limited network capacity, and attempting to match the performance of a dedicated system could result in significant device wear or even being blocked by mobile carriers due to atypical usage patterns.
2. Cost efficiency and long-term savings
At first glance, using a few mobile phones to send messages may seem cost-effective, but this perception can be misleading. A bulk SMS gateway like Razon’s,
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with cloud-managed automation, is an investment that offers considerable savings over time due to:
l Reduced labour: automation eliminates the need for manual sending, freeing up resources and reducing labor costs. (SIM Swapping)
l Optimised message delivery: bulk SMS services have optimised delivery protocols, reducing delays and failed deliveries that could cost a business financially and in reputation. (Guaranteed message delivery)
l Device longevity: standard mobile devices used in high-frequency messaging are likely to
face
maintenance costs, replacement fees, and potential downtime. Razon’s SMS Gateway system is designed to handle continuous operation without similar risks.
Additionally, for businesses that need to send regular, time-sensitive communications, the upfront costs of implementing a bulk SMS system can be quickly recouped in the form of efficiency and reliability.
3. Security and Compliance
Security is an increasingly critical concern for businesses, especially those handling sensitive customer data. Standard mobile phones do not have adequate protection against security risks in mass messaging contexts, such as interception, spoofing, or data leaks. Bulk SMS providers like Razon prioritise security by:
l Implementing strong encryption and authenti- cation protocols: data sent through Razon’s system benefits from secure, encrypted transmission, preventing unauthorised access.
l IMEI-based security: each port on Razon’s gateway has a unique IMEI, enhancing security and making it difficult for hackers to compromise the system.
l Compliance with global standards: established SMS gateway providers ensure compliance with global standards, including GDPR and other data protection regulations. This commitment to data integrity reassures customers and helps businesses avoid compliance-related penalties.
Sending bulk messages from a standard mobile phone lacks these security features and can expose both the sender and recipients to risks. Unauthorised access,
NOVEMBER 2024 PHTM
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