DELI DIP FLAVOR TRENDS (CONT.)
New Bases Add Flavor (and Function) to Savory Dips
About two-thirds of dips launched last year had a health-focused or sustainability claim. Claim callouts occurred on 35% more savory launches, while sweet dip intros with claims dropped by 45%. Cleaner labels with no/low allergens, no preservatives, no artificial flavors or colors, and recyclable packaging are the most prevalent claims.
Some brands are starting to explore alternative bases for dips to provide new flavors and some added functionality. Hummus dips made with white bean and edamame, black bean, and eggplant launched in North America this year, delivering more protein, antioxidants, potassium, and some B vitamins. A limited-edition hummus with a quinoa, flax, and chia (ancient grain superfoods) base launched in the U.S., along with a salsa featuring vitamin-and-fiber- rich tomatillos. Few of the new dips have on-pack claims about the ingredients, but savvy shoppers may recognize the benefits.
Social conversations reveal that people value dips that support digestive and heart health, deliver energy, help manage blood sugar, and contain anti- inflammatory ingredients. Some are creating new dip flavors using higher protein bases like Greek yogurt and whipped cottage cheese. Others start with fiber- rich ingredients like sweet potatoes or lentils, adding lime, ginger, cumin, or paprika to complement the potatoes and garlic, tahini, or feta cheese to the lentils.
Tailoring Texture to Align with Expectations
Textural innovations can enhance the dip consumption experience. When brands specify texture in new products, most describe the dip as smooth, creamy, or buttery, aligning the format with shoppers’ interest in indulgence. Launches with chunks or pieces more than doubled in the last year, driven by guacamole and salsas.
Some dressing brands, like Marie’s, are extending into dips with flavors like the well-known chunky blue cheese and creamy ranch with new tastes of the southwest and everything bagel. Iconic American brand Velveeta, often an ingredient in dips, made the experience more convenient with jarred varieties of smooth and creamy queso con salsa, queso blanco, and jalapeno-cheese flavors.
Two Canadian brands, Earth’s Own and The Laughing Cow, introduced spreadable plant-based cream cheese this year, with oat + butter bean and almond bases in original and garlic-herb flavors.
Get Creative with Sweet and Savory Dip Flavors
An Innova survey of North Americans notes that taste and flavor outrank price by a 10-point margin as a purchase consideration for dips. Brands have a wide berth for flavor innovation with savory or sweet profiles.
Recipes getting raves in the social space can provide flavor (and formula) inspiration for developers. For example, people are boosting the protein level of dips by adding cottage cheese to queso or using avocados in their hummus base.
Sweet-and-spicy (swicy) pairings are an active area of exploration for recipe creators. Ideas with lots of favorable reviews include the following:
• Creamy Cranberry Jalapeno (spicy cream cheese topped with cranberry sauce)
• Sweet and Spicy Sweet Potato White Bean Dip
• Jalapeno Popper Dip topped with Hot and Sweet Pepper Jelly
Dessert-inspired recipes on the sweeter side of the spectrum that are capturing accolades include:
• Strawberry Cheesecake dip • Reese’s PB Cup dip • Cherry Chocolate Chip dip
Mintel data showcases some established flavors with high growth potential in dips that offer savory + sweet taste experiences, including:
• Mango • Pineapple • Cilantro Lime or Key Lime • Dill Pickle
When you’re ready to dive into flavor innovation for your dip brand, connect with your flavor supplier for support with sweet, savory, swicy, or sweet + savory profiles!
Register for Lisa’s webinar series Captivating Tastes with Winning Flavors for Dairy, Dips, and Bakery
Part 1 - March 13th, join us for insights about how flavor boosts demand for dairy Part 2 - May 8th, we’ll discuss how flavors inspire shoppers to dive into dips
Part 3 - October 9th, we’ll show how to wow bakery buyers with whimsical flavors that tell a story WHAT’S IN STORE | 2025 © 2025 International Dairy Deli Bakery Association
Deli Dip Flavor Trends
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