2025 FOOD & BEVERAGE PREDICTIONS PT. 1 (CONT.)


SHIFT THE PERSPECTIVE


Brands have an opportunity to transform nostalgia into a motivational force, propelling us toward a future filled with memories we’re proud to look back on. New foods and beverages can help people engage in new activities, foster relationships, and build meaningful experiences. Seasonal flavors could be one way to bridge the gap between familiar and new. Seasons carry well-known associations with plenty of room for innovation around flavors and formats.


BUILD MEANINGFUL EXPERIENCES


Change is an opportunity for development and growth. The coming year is the perfect time for brands to showcase what’s “new” while still fulfilling shopper needs around function and flavor. Create foods and beverages that help people celebrate the small-scale victories and joys of daily life. Brands can support people embarking on a mental health journey or help folks looking to make positive changes in their lives. Innovation that reflects learning, evolution, and adaptation will make new connections that nostalgia alone could never facilitate.


Craft Your On-Trend Innovation With FlavorSum


Whether you’re looking for marketing insights, flavor inspiration, or help with formulation, FlavorSum is here to help you develop great-tasting products that align with shopper needs and inspire brand loyalty. Connect with us about how we can support your NPD initiatives.


WHAT’S IN STORE | 2025


© 2025 International Dairy Deli Bakery Association


2025 Food & Beverage Predictions PT. 1


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