BEYOND THE COUNTER & KITCHEN: EMERGING TRENDS IN DAIRY, DELI, AND BAKERY
Beyond the Counter & Kitchen: Emerging Trends in Dairy, Deli, and Bakery
Suzy Badaracco, Presidentat Culinary Tides, Inc.
The food industry is undergoing rapid changes, and the International Dairy Deli Bakery Association (IDDBA) is dedicated to helping industry professionals, retailers, and manufacturers stay ahead of these shifts. To support this goal, IDDBA is launching a groundbreaking four-part webinar series titled "Beyond the Counter & Kitchen: Emerging Trends in Dairy, Deli, and Bakery," designed to explore the dynamic trends reshaping these categories. Each session delves into a pivotal area —snacks, deli items, bakery flavors, and breakfast innovation—offering actionable insights and strategies to confidently navigate the evolving food landscape. By attending, you’ll gain valuable tools to position your brand for success in these vibrant categories and address the changing needs of consumers.
The series begins by examining the growing role of snacks as meal replacements in “From Munchies to Meals: Snacks Step Up as Meal Replacements.” Once relegated to a secondary role, snacks have become a central part of daily dining habits, with 74% of Americans snacking daily and 56% replacing meals with snacks, according to the International Food Information Council (IFIC). This shift reflects the demands of busy lifestyles, with 50% of consumers citing on-the-go convenience as a reason for choosing snacks over traditional meals, as reported by Circana. At the same time, sales of healthy snacks have seen a remarkable 39% increase in 2023, according to Epicurium, indicating a growing interest in nutritious options that align with consumers’ desire for balance.
This webinar will examine the driving forces behind the snackification trend, including the appeal of globally inspired portable bites, protein-packed snacks, and indulgent treats that don’t compromise on health. Attendees will gain insights into creating snack products that align with these trends, ensuring that their brands remain relevant in this rapidly growing market. The session is designed to help participants rethink how snacks are positioned in their product lines, turning them into indispensable options that meet consumers’ evolving needs. Whether it’s crafting innovative flavor combinations or meeting the demand for convenient nutrition, this webinar offers a roadmap for staying ahead of the curve in the snack segment.
In the second session, “Beyond the WHAT’S IN STORE | 2025 © 2025 International Dairy Deli Bakery Association
Beyond the Counter & Kitchen: Emerging Trends in Dairy, Deli, and Bakery
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Counter: Shaping the Future of Deli Items” we shift to the deli section, a cornerstone of food retail that is undergoing a significant transformation to meet modern consumer expectations. According to 210 Analytics, deli prepared food sales rose by 5.1% in 2023, reflecting the increasing demand for artisanal, gourmet, and health-conscious options. Consumers are no longer content with traditional deli fare; they want offerings that are not only convenient but also cater to diverse dietary preferences and busy lifestyles. Younger demographics, particularly Gen Z, are driving this change, with 44% expressing interest in street food-inspired items in deli sections, according to Supermarket News.
This webinar will delve into how retailers are adapting to this shift by expanding deli offerings. With 26% of retailers planning to introduce new self-service options, the deli landscape is evolving to serve a wider range of customer needs. Participants will learn how to create products that resonate with younger, adventurous consumers while maintaining appeal for traditional shoppers. Whether it’s incorporating globally inspired flavors or introducing innovative packaging solutions, this session provides actionable strategies for capitalizing on the growth opportunities in the deli segment.
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