BAKERY FLAVOR TRENDS (CONT.)
flavor in bread and cakes (with caution that medicinal benefits erode under heat).
• Sorghum's mild, nutty flavor and perceived naturalness are getting attention as flavor boosts in cookies, cakes, donuts, and brownies. The sweetener grows in the sorghum ‘belt’ from South Dakota to Texas, California, and areas of western and northeastern Africa.
• Date syrup, a popular sweetener in the Middle East, is traveling to new regions for bakers to use in cookies, energy bars, and breads.
HERBS AND BUZZY BOTANICALS
Botanical flavors go beyond sweet or savory to add complex nuances to baked goods. Pairing herbs or botanicals with other trending flavors can create imaginative and exciting tastes. For example:
• Adding lavender to wild blueberry scones enhances the floral notes of sweet, juicy blueberries.
• Blending mint with huckleberries is a buzzy combination for bakeries, with conversations up by 26% in the last year.
• Lemon cardamom is a trending topic, especially for cakes, where conversations increased by 14%.
• Elderflower and honey are emerging as a potential pairing with appeal in bakery items like
donuts.
While herbs are familiar in savory baked goods, brand guardrails will frame where bakeries can travel with herb and botanical flavors on the sweet side of the aisle. Flavor suppliers with insights capabilities can help identify pairings that have potential with bakery shoppers.
Baking Up Legends: Iconic Regional Treats STYLING FORMATS AND FLAVORS TO ADD FUN
Boston cream pies happily extended into donuts in the mid-19th century, becoming Massachusetts’ official donut in 2003. Now, bakers are creating Boston cream brownies in traditional styles or switching up to a butterscotch blondie base.
Register for Lisa’s webinar series Captivating Tastes with Winning Flavors for Dairy, Dips, and Bakery
Part 1 - March 13th, join us for insights about how flavor boosts demand for dairy Part 2 - May 8th, we’ll discuss how flavors inspire shoppers to dive into dips
Part 3 - October 9th, we’ll show how to wow bakery buyers with whimsical flavors that tell a story WHAT’S IN STORE | 2025 © 2025 International Dairy Deli Bakery Association Bakery Flavor Trends 109
with a Modern Twist Bakeries already successfully tie in with holidays, celebrations, or famous flavors. Developers can add excitement and a new chapter to iconic regional treats by pivoting on format or layering flavors.
The classic coffee-cocoa-mascarpone flavors in tiramisu cake are now extending into tarts and layered cookies. Because the translation of tiramisu is ‘cheer me up’ or ‘pick me up,’ some bakeries are exploring non-traditional flavors like white chocolate or Biscoff.
The coziness of banana bread continues to connect in the bakery. Online discussions give accolades to the marriage of banana bread flavors with another classic – chocolate chip cookies. Another buzzy blend is banana bread carrot cake with conversations up by 21% in the last year as a flavor that gets kudos for combining two favorites.
BREAKING BORDERS WITH BAKERY
Familiar internationally inspired flavors will resonate with bakery shoppers, while more novel tastes can attract flavor adventurers. Researching iconic treats can bring news to the in-store bakery and build a cultural bridge.
For example, Montreal bagels, the smaller, denser, sweeter alternative (boiled in honey water before baking) to traditional bagels, are now available in New York, Texas, California, and the Northwest. In 2014, bakeries developed the cragel, a Montreal bagel in croissant form, and the variation is still creating buzz, with discussions up 29%.
Single cake slices are often part of in-store bakery cases for the convenience and affordability of a little treat. Petit gateaux, small, elegant cakes (usually chocolate) with cream fillings and crunchy exteriors, may represent another format that brings international flair to the bakery. Variations that complement the chocolate base include caramel, passion fruit, raspberry, hazelnut, or peanut butter.
Bringing Stories, Whimsy, and Wow to Your
Bakery Brand Storytelling in the bakery provides developers with tools to engage shoppers, stand out in the aisle, and inspire loyalty. Connect with your ingredient and flavor suppliers to discover the stories that align with your brand and your goals!
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