2025 FOOD & BEVERAGE PREDICTIONS PT. 2
2025 Food and Beverage Trends: Aligning Flavors With Evolving Shopper Needs
Lisa Jackson, Director of Marketing at FlavorSum
Deciding which food and beverage trends are relevant for your brand can help you generate quick wins or frame your long-term plans. Trend watchers often counsel you about specific actions like sourcing locally, using sustainable packaging, and offering online ordering. While individual activities have value, a broader, integrated approach incorporating multiple trends can help you build a cohesive vision for the future.
Part 1 of our exploration of trends to watch in 2025 shared insights about how the evolution of North Americans’ behaviors and expectations influences food and beverage innovation. As you strive to create connections with your brand, investigating how flavors can create desirable experiences is a valuable part of the development process. Our 2025 flavor predictions examine themes linked to interests in serenity, premium, provenance, and daypart personalization.
Seeking Serenity
A glance at news headlines, your social feed, or your to-do list after your last meeting about new deadlines can accelerate your heart rate. As anxiety levels rise, your feelings of control, judgment, and productivity often diminish. Like many people, you may turn to foods, beverages, supplements, or phone apps to alleviate the stress of daily living and calm the ‘fight or flight’ response. Stress-relief solutions are often temporary, however, leading to an increased desire for serenity, a learned emotion that can help people feel more resilient when dealing with challenges.
The shift toward a serene state of mind is growing and affecting food and beverage trends. A review of social discussions reveals the following statistics:
• Serenity grew 51% in social conversations in the last year.
• Serene foods and drinks discussions increased by 46%.
• Conversations about holistic food and beverages grew 7%.
PURSUING HOLISTIC HEALTH
Unlike a symptom-based approach to wellness, holistic health addresses health’s physical, mental, emotional, social, and spiritual components. The goal? Achieving a balance that leads to serenity and extends beyond people to include communities and the environment. The 2024 IFIC Food and Health Survey reveals more people are following specific eating habits to feel better and protect their long-term health.
More North Americans understand the links between what they eat and the interconnected health of the performance of their brain, digestive system, heart, immunity, and mood. We expect growing demand for foods, beverages, and ingredients designed to meet holistic health goals and support the pursuit of serenity.
COMFORT REDEFINED
Comfort foods and their connection to stress-reducing dopamine and serotonin underpin recent survey results showing 70% of Americans would choose comfort over gourmet meals. We anticipate an evolution in comfort food in 2025 in recognition of the growing desire for well-being.
With conversations about healthier comfort foods up more than 5% in the last year, look for more food and beverage brands revamping the classics by:
• Delivering soul-satisfying taste with fewer calories from sugar or fat.
• Boosting nutritional density through whole grains, superfoods, and fresh ingredients.
• Improving accessibility of comfort by adjusting formulations to meet dietary needs like gluten- free, dairy-free, or vegan.
WHAT’S IN STORE | 2025
© 2025 International Dairy Deli Bakery Association
2025 Food & Beverage Predictions PT. 2
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