2025 FOOD & BEVERAGE PREDICTIONS PT. 1
2025 Food & Beverage Predictions: Cultural Trends Shaping Behavior & Innovation
Lisa Jackson, Director of Marketing at FlavorSum
The FlavorSum team of flavorists, application specialists, and market analysts have collaborated to bring you food and beverage trends for 2025. In the first part of the two-part series, we focus on cultural trends affecting behavior and innovation. Part two will highlight flavor predictions for 2025.
Our culture is in a constant state of change. Studying current trends often reveals emerging needs and sparks creative ideas for new products that cater to your target audience and inspire brand loyalty. Analyzing cultural trends also gives your brand a competitive edge. We watched brands activate several of our 2024 predictions, including purposeful snacking and personalized functionality. FlavorSum’s 2024 research revealed shoppers choose snacks based on needs for energy, health, or indulgence, while food and beverage launches with functional claims increased 28% in the first half of 2024. As anticipated, more products focused on brain and digestive health. We hope our forward-looking exploration prompts conversation among your team and results in on-trend food and beverage products that create stronger connections with shoppers.
With that in mind, let’s investigate cultural trends to get a preview of where food and beverage innovation might head in 2025.
The Return of the Home Hub
During the pandemic, the home became the central place for work, school, and social activities. While most people have returned to their normal routines, social preferences and economic conditions have once again made the home the hub for food and beverage consumption. A few factors drive this trend, including,
• Remote work: people want the flexibility of working from home
• Inflation: cooking at home is much less expensive than eating out, even with rising grocery prices.
• Comfort: people are more comfortable at home and like having the option to wear comfortable clothes and watch TV while eating.
• Home-based social events: people are playing board games with friends at home and hosting DIY celebrations to save money.
WHAT’S IN STORE | 2025 ELEVATE CONVENIENCE
Cooking meals at home doesn’t have to be complicated. Food and beverage brands can lean into the home hub trend by offering convenient shortcuts that don’t compromise on quality or nutrition. For example, pre-made mixes and sauces could be a way to add value to meal prep. On-the- go, accessible snacks and beverages cater to those with busier lifestyles. During one-on-one interviews about snacking with shoppers, we heard, “We have a four-year-old and want snacks that are accessible, easy to grab, take in the car, and not splatter all over.” A ‘boomer’ told us, “Over the last 20 years, I eat no snacks except those that are easy to get to.”
TAILOR THE FORMAT
People are also looking for options tailored to specific activities or occasions. Ready-to-serve cocktails or RTD beverages can ease the stress of hosting a dinner party. Snacks or frozen novelties in fun, bite-sized formats free up more space for playing board games or eliminate the need for extra cutlery. Family-sized packaging is a great way to bundle convenience and value.
© 2025 International Dairy Deli Bakery Association
2025 Food & Beverage Predictions PT. 1
37 Stand Out Statistics
• An estimated 22% of the U.S. workforce will work from home in 2025 (Forbes).
• 68% of Americans forego restaurant meals to save money (Daily Press).
• 37% of people 18-34 anticipate hosting more gatherings in the upcoming months (HomePage News).
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