Hire a social media content creator
“We also have a social media content creator. This young man has a communications degree, and he creates a lot of our content with respect to our podcasts, postings, and such. When we send a video out, it’s very professional. We’re trying to convey a very consistent message about who we are.”
Maintain your communication output
“We have a calendar. I know the dates when we’re going to put something out. We’re very disciplined, because people begin to look for it. They want to see what the Boyd Bros. podcast is going to be about. This has helped us get tons of followers and feedback. Every time we do a podcast, we get hammered with responses.”
Don’t skimp on breakdown or minimum pay
“Sometimes a driver can’t drive because of an equipment failure on the road. He may be sitting in a hotel room for several days waiting for a repair to be completed. That’s why we have a minimum pay policy. If a driver is doing his part and he’s available, we make sure he’s compensated. Compensation is extremely important. It’s not fair to pay them only $75 because they’re sitting in a hotel. You’ve got to pay them.”
Let drivers book their own loads with LoadMaster’s Driver Choice feature
“We use the Driver Choice feature in LoadMaster to allow our owner-operators to pick their own freight. Our dispatchers post loads and the drivers can see them on their personal devices. The drivers can pretty much plan themselves and they love it. They tell us that it makes their lives much easier. For most of them, it’s how they plan their week. They’ll stack loads on themselves. It’s unique. Driver Choice is a big deal.”
Give drivers easy access to settlement data
“All of our drivers—company drivers and owner- operators—can use the McLeod Driver App to access settlement information. They can see it the moment it posts. They can also look at their settlement history. If they need to look back 3 or 4 settlements, it’s there. They can look at any withholdings or cash advances. They like having this instant access to their pay records.”
“Al o or drivers— company drivers and ownr- opratrs— can use th McLeo Driver Ap t aces setlment infomation.”
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