CASE STUDY: THE BOYD COMPANIES
T
he Boyd Companies, a part of Daseke that includes Boyd Bros. Transportation and
WTI Transport, is headquartered in Clayton, Alabama, has a fleet of 1,000 trucks, and specializes in flatbed and open-deck freight. “Truck driving is an extremely skilled job, and it’s not an easy job,” says Dwight Bassett, President. “It’s tough on families. So we need to take steps to make it a better job with better pay.”
Help drivers advance
“We try to keep a truck for about two to three years and then we move it into our lease-purchase (LP) program. The LP program gives drivers opportunities for career moves. We also try to move the drivers into dedicated fleets. If we can keep a guy for six months and put him in the LP program or our dedicated fleet, we’ve probably got him for several years. A guy that just runs over the road—500 miles between Birmingham and Chicago or
“We use th Driver Coic fature in LodMatr t alow or ownr- opratrs t pick thir
own feigt.” — Dwight Bassett, President of Boyd Companies
Birmingham and Tampa and back—you’re going to wear that guy out. There aren’t many old- school flatbed-ers left. They want to do other stuff. So we try to get them into LP where they can choose their freight and make a little bit more money or get them into dedicated where they can have a regular schedule.”
Make full use of social media
“We really try to pound social media. That’s where they live so that’s where we need to live. We make full use of Facebook, Twitter, and more. We do a podcast once or twice a month where we’ll address an issue. We did one recently on driver pay.”
We monitor comments on social media
“We use a firm that monitors our social media, so if negative comments appear, we can address them. This is important. The comments that show up on your social media can affect your reputation with drivers.”
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