H


igh driver retention is one of the primary goals of all carriers in the freight transportation industry. Success with keeping your best drivers on the payroll is no simple matter, because truck drivers face all kinds of challenges in their work.


They work long hours and may spend days and weeks away from home and families. They may be detained for hours at loading docks. Their equipment can break down in the middle of nowhere. The list goes on and on. The most successful carriers have developed driver- retention strategies that address the needs and concerns of drivers.


In addition to the obvious need to offer competitive pay, carriers are working on multiple fronts to make life better for their drivers. They are learning to make better use of social media for communication with drivers, they are finding more effective ways to manage loads so that drivers get home when needed, they are pushing back against detention, they are improving responses to equipment failures, and they are working more closely with drivers on training and coaching. Representatives from The Boyd Companies and Wright Transportation share their thoughts about the smartest strategies for retaining your best drivers.


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