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code or trailer type or something else. Our response is, ‘Absolutely. It’s not a problem.’ Many of our dashboards have been redesigned multiple times after gathering feedback from the end users.”


Our incentive program relies on IQ analysis.


“A portion of our incentive program at Barnhart is based on KPIs generated through IQ and Power BI. The goal of the incentive program is to create a system where we can reward employees not for just doing what they are asked to do, but also for going above and beyond to help grow the organization. Managers in these departments can monitor these KPIs and give their people feedback on performance towards their goals.”


We provide the brokerage team with live performance insights.


“We have a dashboard that appears on a TV above the brokerage desk. It cycles through their weekly, monthly, and quarterly performance. They can see real time performance in relation to the goal. Access to this information is very important to them, and it drives the competition. It pushes them to make that extra phone call that they might not have made, if they didn’t have a live view of their numbers.”


Data visibility helps us fi nd more direct and contract customers, which boosts our operating ratio.


“One of our business goals is to increase the proportion of loads we get directly from shippers as opposed to the loads we get from brokers. We get better margins when we work directly with shippers. Having IQ data about this issue on constant display has really helped the team see where our revenue is derived. This allows our team to be more strategic in their planning. The result is that we’re making progress at getting more profi table loads by directly soliciting freight from the right shippers.”


IQ and Power BI boost effi ciency for delivering information.


“Once a dashboard is created, if nothing changes in the information that you want to portray, it’s done. It updates on its own. McLeod IQ and Power BI allow you to automate the work, which is so much more effi cient than working with spreadsheets. The effi ciency gain of delivering this volume of information to people who need it is dramatic. Without McLeod IQ, there wouldn’t be enough hours in the day to get all of this valuable information out to everyone.”


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