ive your shippers the customized services they value, and they will give you more and more of their freight. This business strategy is proving successful for
the few brokerages and logistics companies who are able to do it. Shippers are learning that some brokers can do substantially more than simply get the freight picked up and delivered on time. Shippers want to be able to track the loads - all of their loads - in one convenient online portal. They want to form partnerships with brokers who truly understand them, so that the work of handling their supply chain runs smoothly day-in and day- out. They want to work with logistics companies that are nimble and accommodating. Technology has a crucial role to play here. McLeod Software’s native web service APIs give PowerBroker and LoadMaster users the ability to create “bolt-on” applications that perform user-designed functions while also integrating external solutions with the McLeod system. McLeod’s FlowLogix Designer Business Process Automation Framework makes it possible for users to create customized workfl ow- based applications that are integrated with their McLeod System. Kingsgate Logistics has used these McLeod tools to develop an array of highly-automated specialized services that their customers cannot obtain anywhere else. The benefi ts are two-fold. Customers respond to the higher level of service by off ering more freight, and the operations team is freed from tedious manual tasks because of the process automation. The result is dramatic increases in revenue and effi ciency, plus “stickier” relationships with those important customers.
