BRAND SPOTLIGHT: RODENSTOCK
Rodenstock solidifies position in China
Despite the headwinds, Rodenstock eyewear continues in its mission to deliver ‘quality, aesthetics, precision and a love of detail’, remaining positive about its future in travel retail, following a truly dynamic 2019. Charlotte Turner reports.
Above: A high profile Porsche Design promotion took place at Beijing Capital International Airport (BCIA) earlier this year.
D
espite the global Covid-19 pandemic, Petra Eckhardt- Koestler, Director Global
Retail & Ikam Eyewear, Rodenstock GmbH told TRBusiness that at the end of 2019 and in the first quarter of 2020 the company actually benefitted from strengthening its partnerships with strategic Asia Pacific retailers, such as China Duty
Free Group (CDFG) and Shilla Duty Free in Hong Kong. However, as was expected, both
retailers had to shut many of their stores to help prevent the spread of Covid-19. Nonetheless, Eckhardt-Koestler
remains positive about the company’s ambitions to increase its footprint in Mainland China in places such as Beijing, Shanghai and Haikou.
Weathering the storm Rodenstock’s mission to deliver ‘quality, aesthetics, precision and a love of detail’ has been alive for more than 140 years. “The passion for good design makes Rodenstock spectacles into true style icons; inspired by the past, but made for the future,” says the brand. Engineered in Germany, the brand
“We are thinking about the future. How can we help our partners to get back on track?”
Petra Eckhardt-Koestler, Director Global Retail & Ikam Eyewear, Rodenstock GmbH
94 TRBUSINESS
is based in Munich which means it can boast ‘the highest quality standards’, it says. It has a worldwide workforce of approximately 4,900 and has a presence in more than 85 countries with sales subsidiaries and distribution partners. Its 140-year
history and strong global positioning have ensured its success in travel retail. Even now when the climate looks
to be almost impossible to operate in, the company is adamant that it will weather the storm. “Even now we are preparing our
high profile promotions for the summertime, and we are working intensively to support China Duty Free Group (CDFG) in their new online platform that they recently set up,” Eckhardt-Koestler told TRBusiness in an Adapt & Survive video interview last month. She said that the Rodenstock
travel retail team continues to keep in touch with its many retail partners across the world at this time, supporting them in anyway they can, whilst remaining in a state of constant preparedness for the inevitable return of travellers. “We are already thinking about
the future. How can we help our partners to get back on track?” As reported, the global eyewear strengthened its
specialist MAY 2020
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108
