BEAUTY IN ASIA: INTERNATIONAL BRANDS
in June and July, it is a holiday period for students.” The Dragon Boat Festival is due to
take place on 25–27 June this year. International beauty brands are a big draw for CDFG’s customers, hence why the brands have ample retail space in each of their stores. One such beauty brand, which has become very popular with Chinese customers, is Foreo. “Talking directly to the Chinese
duty free retailers, May of course is extremely important because this is when a lot of people are travelling around China,” Gary Leong, Global Travel Retail Director for Swedish beauty tech brand Foreo told TRBusiness (p82). “I believe that the island of Hainan
has more or less opened up. Flights have resumed. We definitely think that for May, Chinese duty free retailers are really gearing up for promotions and instore activations to cater to the first wave of Mainland Chinese travelling between provinces and visiting downtown duty free stores.” Rosie Cook, Associate Director
Global Travel Retail for Molton Brown insists that Asia remains a key target, despite recent setbacks, with Chinese shoppers being especially important. “Asia is the key to growth in
travel retail today. Chinese shoppers are particularly central as their conversion rate once in store is higher than that of other nationalities. Chinese shoppers are also looking for new and exciting fragrances, which makes Molton Brown particularly
An entire floor dedicated to international beauty brands can be found inside Lotte Duty Free’s main store in Myeongdong.
attractive to them.” Cook tells TRBusiness that this is the
reason why Molton Brown places great emphasis on Chinese festivals and holidays. “For Chinese New Year we brought
back our popular dedicated gifting activations,” says Cook. “We created something truly unique for customers with a travel retail exclusive gift box featuring an illustration by Nikki Groom, bringing together the culture of the holiday with the brand’s London heritage.” Shoppers were also able to
take away a limited edition red gifting pouch.
Molton Brown taps Japan While Chinese shoppers are a key target audience, Molton Brown has also increased its focus on the Japanese market, explaining that it intends to open a pop-up at Tokyo
Laboratoire Nuxe talks skincare trends for 2020
Can you tell us if you have identified any new trends in skincare that the brand hopes to address moving forward? Which skincare concerns or preferences are informing your strategy in travel retail right now?
Marion Bruimaud, Travel Retail Director, Laboratoire Nuxe Interest in skincare products, especially hydrating and cleansing products, has never been higher. There is also a huge demand for products that are naturally formulated, environmentally conscience
MAY 2020
and as kind to their skin as possible. Nuxe champions formulae that contain active botanical ingredients, with controlled geographical traceability. It favours environmentally friendly extraction methods. Nuxe keeps total control over this approach with all our products formulated in the Nuxe laboratory in Paris and made in France. For example, each of the products in
Nuxe’s new range of anti-ageing skincare products is, on average, formulated with 88% natural origin ingredients. In the future you will see us bringing more
of these kinds of products to TR and placing more emphasis on naturalness and our environmental credentials in brand storytelling and communications.
“Chinese shoppers are also looking for new and exciting fragrances, which makes Molton Brown particularly attractive to them.”
Rosie Cook, Associate Director Global Travel Retail, Molton Brown
Haneda Airport. While beauty sales in Asia Pacific
are dominated by skincare, cosmetics and perfume, there is an opportunity for haircare to really grow its footprint, according to luxury haircare brand Oribe. “Currently, haircare has a very
small footprint within the travel retail segment, and we believe that there is a huge opportunity here for our
Nuxe Crème Prodigieuse Boost gamme. TRBUSINESS 87
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