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LEADING ASPAC OPERATORS: SHILLA DUTY FREE


to suppliers within agreed timescales and has given preferential treatment to small and medium-sized partners. Shilla reiterates it is doing its best


to ensure the job security of circa 8,000 direct and indirect employees and has been operating a mutual growth fund to stimulate low interest rate financing for small and medium- sized partners. It has also established an


The Shilla Duty Free runs the 297.5sq m L&T concession at Gimpo International Airport on an exclusive basis.


“We are developing various promotions as best we can, and mainly focusing on upselling. The most important thing we ensure is everyone’s safety and health.”


Taeho Kim, Executive Vice President Korea Division, The Shilla Duty Free


emergency response committee chaired by Shilla Travel Retail President Ingyu Han and put in place a raft of measures to protect customers and employees.


Focus on upsellling “We are developing various promotions as best we can and mainly focusing on upselling,” comments Taeho Kim, Executive Vice President - Korea Division, The Shilla Duty Free. “The most important thing we ensure is everyone’s safety and health.” At HKIA, Shilla has identified


downtown Phuket and Tokyo, at Jeju International Airport, Changi International Airport and Gimpo Airport. The Jeju downtown shop closed for 10 days in April. The shop, together with Shilla’s flagship Seoul downtown outlet, had closed in early February but reopened shortly after. As far as its domestic business is


concerned, the most recent statistics from the Korea Tourism Organization paint a gloomy picture, with a 46.6% slump in February visitor arrivals to Korea from East Asia and The Pacific, which account for 80% of the visitor total. Amid the storm, Shilla has increased the frequency of payments


online shopping campaigns such as ‘Super Price of the Month’ as a way of driving sales against low traffic. Available on HKairportshop.com,


the promotion offers customers up to 30% off prices on a wide range of products and exclusive travel sets, including Estée Lauder, Lancôme, SK-II, Sulwhasoo, Kiehl’s, Shiseido and Clarins. “When the market starts to


recover, we believe such initiatives will help regain travellers’ confidence and prompt sales to slowly improve,” says a spokesperson. While South Korea appears to have


absorbed what might have been a far more devastating mauling when Covid-19 first emerged in the country earlier this year – the country’s more


3Sixty transaction is springboard for new business, says Shilla


The Shilla Duty Free Executive Vice President - Korea Division, Taeho Kim tells TRBusiness that Shilla will ‘compete for all future opportunities’ following its tie-up of a 44% stake in US travel retailer 3Sixty Duty Free. The Korean travel retailer says the


transaction, completed in April, will broaden its concession portfolio. While global travel retail shudders from


34 TRBUSINESS


the coronavirus (Covid-19) pandemic, Shilla’s sales, marketing and other relevant divisions are working hard to prepare for the anticipated revival in business. “One of our goals for the time being


is raising awareness to lure potential customers,” adds Kim. “Also, there is close cooperation with brands to supply products smoothly


MAY 2020 when business normalises.”


than 10,600 confirmed cases of infection and more than 230 deaths (Source: John Hopkins University) pales in comparison to mortality rates elsewhere – overseas transmissions remain a problem. Shilla says that imported cases are


worrying and are not just confined to Korea or Asia, but around the world. Given this, any shop re-openings are ‘hard to predict’, States Shilla. In the meantime, Shilla like others


has received concession relief at two of its three ‘Asia belt’ airports: HKIA and Singapore Changi Airport. In the case of the latter, it operates beauty concessions across all terminals. At the time of writing, it is


understood that Shilla has submitted an application for MAG concession relief at Incheon amid a furore over ‘conditions’ attached to the assistance [read more on p33]. The outreach follows a decision to


surrender its Incheon Terminal 1 duty free bids. Shilla had been selected as preferred bidder for the DF3 (liquor, tobacco and food) concessions by Incheon International Airport Corporation following the release of the duty free tender in January. It is understood that Shilla


judged it to be difficult to operate the concessions under the current conditions. While global media coverage


has focused predominantly on the devastation to markets, Shilla is confident it can overcome the damage caused by Covid-19 in the near future. “The Shilla Duty Free will prepare


for the time when this pandemic ends and can go back to normal life again,” adds Kim. “We promise that we will continue to grow with the customers and all of our partners.” «


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