Sponsored by
geographical traceability and favours environmentally friendly extraction methods.” In assuming total control of the
manufacturing process from its laboratory in Paris, Nuxe ensures that its new range of anti-ageing skincare products are formulated with an average of 88% natural origin ingredients. Bruimaud added: “In the
future you will see us bringing more of these kinds of products to travel retail channels and giving more emphasis to our naturalness and our environmental credentials in our brand storytelling and communications.” But the fluidity of
sustainability as a pervasive global trend means its front of mind for consumers, whether they are travelling on land, in the air or at sea. In a recent episode
of TRBusiness’ ‘Adapt & Survive’ Skype video interview series, viewers heard how Starboard Cruise Services is using the quarantine period to ‘reinvent retail’ for the better.
Space to experiment Lockdown has unsurprisingly coincided with the shuttering of most of the cruise retailer’s onboard shops. When cruise travel resumes,
Starboard CEO Lisa Bauer believes there will be a heightened emphasis on digital and personalised shopping, including the opportunity to test new concepts as a direct result of more space being made available on ships sailing at under-capacity guest levels. “I do believe there will be a
bigger emphasis on sustainability in products and health and wellness and we are watching very closely different trends,” she confirmed. M1nd-set’s Mohn concurs. Asked
by TRBusiness during another episode of ‘Adapt & Survive’ whether consumers’ purchase intentions are
MAY 2020
TRAVEL RETAIL SUSTAINABILITY FORUM (TRSF)
likely to be more altruistic moving forward, Mohn responded: “We did some research recently and we see that social responsibility and the sustainability aspect, taking care of the planet and each other is becoming more important and a larger amount of people are becoming more sensitive to it now. “I think that aspect is
becoming a lot more present in the minds of people during the crisis and
we
find this is important to focus on.” As such, retailers,
brands and others in the industry should take greater consideration of people’s moods
motivations
needs, and to
purchase, Mohn continued. Duty
with Free
Innovation (DFI), which is partnering TRBusiness
sustainable
for the industry’s first Travel Retail Sustainability Forum (TRSF), is continuing to drive awareness of its hands-free
shopping bags. The eco-friendly travel bags are
produced in direct response to heightened consumer sentiments towards sustainability; an estimated 10 billion single-use plastic bags are used by the industry annually, with a small percentage being recycled or reused, says DFI. As consumers become more
mindful in their behaviours and attitudes towards consumption in the context of health and safety, travel retail has a greater role to play to smooth the anticipated revival in airport browsing and shopping. In a LinkedIn post, DFI Senior
Vice President Global Commercial Strategy Garry Stasiulevicuis said: “As the travel retail industry anticipates the post-pandemic
recovery,
facilitating and implementing safe shopping measures will become the new normal.” Commenting on a m1nd-set finding suggesting that just shy of
“We did some research recently and we see that social responsibility and the sustainability aspect, taking care of the planet and each other is becoming more important and a larger amount of people are becoming more sensitive to it now.”
Peter Mohn, Owner and CEO, m1nd-set
two thirds of shoppers and travellers (62%) will avoid interacting with staff and half will avoid touching or tasting products when travel resumes, Stasiulevicuis added: “As more shoppers seek sustainable alternatives, our recycled, reusable hands-free bag will reduce unnecessary contact and is a perfect solution to the anticipated shopper demand for a safe shopping experience.” Mohn added: “Stores will need
to be increasingly digitalised with contactless payments, including both tap-and-go credit cards and mobile phone payments. Cash payments will be perceived by many as a health risk.” «
*M1nd-set report conducted in April among 1,500 travellers from the company’s international database explores how Covid-19 has affected passengers’ intentions to travel and shop when travel restrictions are relaxed.
Left: Aelia hands-free shopping bag from DFI.
Tap-and-go mobile payments could become the new 'normal'.
TRBUSINESS 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108