Sponsored by


TRAVEL RETAIL SUSTAINABILITY FORUM (TRSF)


Tapping ‘the sustainable’ resonates even more towards a post-Covid world


If sustainability wasn’t already big news for most in travel retail, the trend is set to assume a new sphere of importance after Covid-19 as retailers, suppliers and others in the industry register the merits of being socially responsible – and safe – in their approaches to merchandising.


E


very forward-looking business acknowledges how crucial data is to daily decision-


making, capex and ROI, but quantitative research has assumed more importance in the climate of social isolation that many of us find ourselves in today. In-depth *research presented by


Swiss research firm m1nd-set in May during the first session in a new series of ‘TRConnect’ webinars illustrates that the road to recovery for airports, airlines, cruise and ferry companies and their commercial partners is likely to be protracted. Among those


travellers


interviewed, 60% said they would not visit shops again – 25% of which put the reason down to Covid-19. Encouragingly though, more


than 60% of international travellers revealed they would be looking to board again within the first three months following an end to the travel lockdown. “We see that sustainable goods


and health and wellbeing products and services are likely to be more sought after when travel retail shopping resumes,” commented Peter Mohn, Owner and CEO, m1nd-set. “The health and safety of all parties must be the number one consideration in these deliberations if travel retail sales are to recover.” The beauty category is subject


to closer scrutiny than most when it comes to environmental consciousness. As Amorepacific’s David Park notes in an interview this issue (p79), every


MAY 2020


Consumer attitudes towards sustainability, mindfulness and health and wellbeing are likely to be more potent in a post-Covid world.


country is working towards being more sustainable and implementing relevant regulations to that end. “In particular, Korea has


strengthened the requirements for empty space within the product package in addition to the types of packaging materials that are used,” he explained. “To keep up with this change, our brands are reducing package size, and using paper instead of PVC among other efforts on a variety of levels.”


Beauty on the inside But it’s not just aesthetics that matter. Beauty brands that are ethically conscious in the way they are sourced and constituted take on added importance in a world flooded with mass volume products, the origins of which are not always immediately discernible. “The Nuxe brand itself is


perfectly placed to benefit from this [environmentally responsible] trend as it is essentially a cosmetology brand; its founder’s philosophy was,


TRBUSINESS 23


Every forward-looking business acknowledges how crucial data is to daily decision-making, capex and ROI, but quantitative research has assumed more importance in the current climate of social isolation that many of us find ourselves in due to Covid-19.


TRBusiness


and remains, to create beauty and skincare products with ingredients derived from nature and formulated in an environmentally responsible way,” explained Marion Bruimaud, Travel Retail Director, Nuxe. “Nuxe champions formulae


that contain active botanical ingredients with controlled


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