NEWS ROUND-UP Cruise loyalists ‘first to return to travel’
Cruise enthusiasts will be eager to embark on trips and spend in shops before anyone else when itineraries eventually resume, believe concessionaires. Lisa Bauer, President and CEO,
Starboard Cruise Services told TRBusiness: “I do believe that for at least the next 12 to 18 months the customers that are going to come back first are those that have already cruised and understood what an incredible vacation cruising is. “The good news is from a retail
standpoint, we have experience with the ‘experienced cruisers’, so that gives us some room for optimism.” Noting past adversities, notably the
September 11th terrorist attacks (2001), SARS (2002/2003), the global financial crisis (2007/2008) and the more recent Zika virus outbreak (2015/2016), Bauer points out that in those instances, price factored highly as a motivator to re-commence cruise trips. Commenting on the current coronavirus
(Covid-19) pandemic, Bauer continued: “I believe this situation is fundamentally different – it’s so much more about safety and the research I’ve seen has been very much about people wanting to take vacations, but they want to know it’s safe. “Safety has always been the number one
priority of the cruise lines and this is no different, so I am very confident that the
cruise industry will rebound. It’s going to look different.” See p47 for more from Bauer. Writing in TRBusiness’ ‘Over to you’
column series, James Prescott, Managing Director at Harding Retail added: “We’re likely to see the seasoned cruisers on the established routes come back first, with those ‘new to cruise’ probably taking a little longer.
Travel Retail Connect series to counter Covid-19
In response to the persistent and probable continued cancellations of physical events in the global travel retail calendar over the coming months, TRBusiness is pleased to announce the launch of its interactive insights webinars, Travel Retail Connect (TRConnect): the TRBusiness online insights programme. Amid these cancellations, the webinar series responds to a demand for quality
events in the online space expressed during discussions with a large number of senior industry executives, and is part of TRBusiness’ reinforced events strategy. The TRConnect series will allow
industry stakeholders to meet and greet in an online environment and benefit from inspiring and engaging educational content. The TRConnect interactive insights
programme invites brands, retailers and creative agencies, among other stakeholders, to discuss various growth- driver initiatives,
from engaging
merchandising to persuasive packaging and nationality specific marketing. Each session will carry a unique theme
and seek to dissect pertinent topics relevant to all categories and sectors, informed by consumer insights, data and analysis and expert opinion.
TRBusiness is also inviting all industry
trade associations to join the TRConnect online platform and collaborate in reaching out to the industry in these unpredictable times. The first webinar, entitled ‘Emerging
stronger in a post-Covid world’, took place in April. A dedicated webinar on sustainability
will replace the inaugural Travel Retail Sustainability Forum, initially scheduled to take place in Orlando during the 2020 Summit of the Americas. The webinar will feature a panel of leading
executives sharing their perspectives on how and why travel retail can and must move to awards more sustainable practices. To register for future TRConnect
webinars visit the below address:
https://www.trbusiness.com/trconnect
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