Foreo, which wants to assure customers that although staying home can be tough, ‘there are ways to make it slightly better’. “Taking care of yourself has always been of the utmost
importance,” said Leong. “If we can assist and be of any help in this period of uncertainty, we are glad to do so. We’ve also introduced a 10% discount on our platform to help attract customers, on top of the free shipping that we already provide.”
‘One step ahead’ in skincare TRBusiness asked how Foreo can set itself apart from similar facial cleansing devices, which have now flooded the market. “Our UFO is a particular best-seller at the moment, as it
uses LED lights and heat technology to mimic the professional equipment that before this, was only available in spas,” added Leong. “The UFO is paired with Korean-formulated masks, and the entire process only takes 90 seconds. “We believe that Foreo has always been one step ahead in
the skincare game; we are constantly looking for ways to be innovative and produce quality, tried-and-tested products that provide exceptional results for a bargain price.” Interestingly, while the bricks & mortar retail industry was
decimated in Asia in the first quarter of 2020, brands have actually seen an uptick in online sales. Foreo concurs that this has indeed been the trend. “We’ve definitely seen a surge in online orders through all
our online platforms, be it our own website, or third-party retailers such as Lazada and Sephora,” commented Leong. “Being encouraged to stay home to help keep the virus
under control has encouraged people to seek out ways to feel good about themselves; whether it is through cooking, fitness, or in our case, skincare. “We have long believed that if you look good, you feel good
and our customers, whether they are new or old, are turning to us to provide a solution to just that.” «
“We’ve definitely seen a surge in online orders through all our online platforms, be it our own website, or third-party retailers such as Lazada and Sephora.”
Gary Leong, Foreo MAY 2020
For more information on the Anne Klein Timepiece Collection please email:
TravelRetail@egluck.com
Light Pink Ceramic & Rose Gold-Tone Bracelet | Genuine Mother-Of-Pearl Dial Swarovski Crystal Accents | AK/3548LPRG USRP $135
TRBUSINESS 83
ANNEKLEIN.COM
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